Setting the Standards
 
Setting the Standards
18 NOVEMBER 2020 2:07 PM
The global COVID-19 pandemic has changed the way franchisors and hotel owners and operators negotiate brand standards, such as what amenities can be deferred until later and what health and safety measures must be prioritized now.
How brands defer, adjust standards to aid franchisees
Brand standards ‘reset’ by COVID-19 but won’t fade
Goal with brand standards is to epitomize guest needs
Brand standards flexible for new-builds, conversions
Relaxed budgets could spur long-term issues for owners
How investors want brand standards to shift

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