Europe's hotel occupancy fell 51.7% to 38.9% in September, according to monthly data from STR. ADR dipped 27.2% to €90.78 ($107.50) and RevpAR declined 64.8% to €35.31 ($41.48).
LONDON—Reflecting a post-summer lag in demand, Europe’s hotel industry reported slight performance decreases from the prior month, according to September 2020 data from STR.
Euro constant currency, September 2020 (percentage change from September 2019)
• Occupancy: 38.9% (-51.7%)
• Average daily rate (ADR): EUR90.78 (-27.2%)
• Revenue per available room (RevPAR): EUR35.31 (-64.8%)
Each of the three key performance metrics were down from August, and the occupancy level was the lowest for any September on record in Europe. When looking at the most recent weekly data through 17 October, occupancy had retreated further to 32.7% amid new COVID-19 lockdowns around the continent.
Local currency, September 2020 (percentage change from September 2019)
• Occupancy: 37.0% (-58.4%)
• ADR: EUR102.59 (-29.5%)
• RevPAR: EUR38.00 (-70.7%)
Each of the three key performance metrics were down from August but came in higher than most of the other pandemic-affected months.
• Occupancy: 37.7% (-52.4%)
• ADR: PLN257.34 (-22.2%)
• RevPAR: PLN97.02 (-63.0%)
Each of the three key performance metrics were down from August. ADR was the lowest in Poland since May.
Additional COVID-19 analysis
All of STR’s COVID-19 analysis can be found here.
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All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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