PPG released a color palette for 2021, which hotel designers said are calm and relaxing colors to be used during a time of stress brought on by the COVID-19 pandemic.
GLOBAL REPORT—PPG’s new color palette for 2021 of Misty Aqua, Transcend and Big Cypress are calm and relaxing colors that can be used in hotel public spaces and guestrooms, according to design experts.
Diane Chiesa, interior designer for Wilson Associates’ Paris studio, said the new safety protocols the COVID-19 pandemic has brought on can be quite stressful for hotels and its guests, but these colors could provide some comfort.
“Big Cypress and Transcend colors are natural and warm, reflecting earth colors,” she said via email. “Used in a restaurant or in a spa, for example, it helps comfort and recenter the user into nature. Ethereal light blue, Misty Aqua is associated with the sky and sea and represents calm and tranquility. Reassuring, it can be applied in guestrooms, or a lounge—areas where we search for comfort and home feeling. Applied together, the PPG palette brings earthy warm tones balanced with fresh airy hues of blue to create a soothing and welcoming feeling, ideal for a lobby.”
The use of these colors has a strong effect on the atmosphere of a room, and consequently, the guest’s mind, she said.
“It is important to use them carefully,” she said. “Having soft color tones into hotel spaces helps the employees as well as guests to feel less stress, in a safe location. PPG colors’ authenticity brings a sense of calm creating an environment where we can rely on. In addition, a non-aggressive environment attracts people and is beneficial for the hotel market.”
Ashley Kirkland, director of interior architecture at GrizForm Design Architects, said via email that COVID-19 design solutions are all about “cleanability.”
“These colors could be used for upholstered pieces, such as a lobby banquette made of a vinyl product, as well as for walls and finishes,” she said. “These colors work very well together and evoke a sense of calmness, which is exactly what hotel guests will be looking for once they decide to venture out again.”
She said the 2021 PPG color choices are a shift from past years when blush and coral tones were trending “whereas these colors, in PPG’s new palette, offer a refreshed, updated look to more neutral, soothing colors.”
Chiesa added that color palettes like this one are needed to help guests feel safe again.
“After a tumultuous year, marked by the confinement and stressful events, there is a need for people to return to nature, feel in a safe environment,” she said. “The first spaces impacted by this need of serene atmosphere are our home, but also hotels which are intended to be a home away from home.”
“Obviously, spaces will need to be reconsidered based on this necessity, and adapting colors modifies a room’s ambience. Big Cypress, Transcend and Misty Aqua are natural tones that fully express mindfulness, comfort and therefore are completely adapted to this search of relaxation.”
David Shove-Brown, principal & co-founder of design firm //3877, said via email that the use of all three colors in a space embraces the design principle of the “60-30-10 rule.”
“That calls for 60% of a room being the dominant color, 30% as the secondary color and 10% as the accent color,” he said. “Utilizing this rule can create an aesthetic balance for the space.”
He added that “the 2021 paint color palette celebrates the beauty that is associated with a wellness-centric lifestyle.”
“The notion of our environment affecting our well-being isn’t a new one, but the current reality has made it a hard perspective to ignore,” he said. “In 2020, we’ve realized the impact that our environment has on our health. People feel like they’ve got permission to look after themselves a bit more. Although the wellness movement was already prevalent prior to 2020, it’s taken on a different meaning this year.”
He said everyone is hoping 2021 will “be filled with activities 2020 took away from us.”
“Gathering, traveling, sharing meals and enjoying the presence of others while not having to worry about the gravity of a pandemic,” he said. “These colors provide a neutral, subtle and demure backdrop for such exciting, bright and social activities.”