U.S. hotel occupancy decreased 38.9% to 47.5% during the week of 12-18 July while ADR fell 28% to $98.56 and RevPAR declined 56% to $46.87.
HENDERSONVILLE, Tennessee—U.S. hotel performance data for the week ending 18 July showed slightly higher occupancy and room rates from the previous week, according to STR.
12-18 July 2020 (percentage change from comparable week in 2019):
• Occupancy: 47.5% (-38.9%)
• Average daily rate (ADR): US$98.56 (-28.0%)
• Revenue per available room (RevPAR): US$46.87 (-56.0%)
U.S. occupancy has risen week over week for 13 of the last 14 weeks, although growth in demand (room nights sold) has slowed recently.
Aggregate data for the Top 25 Markets showed lower occupancy (40.3%) and ADR (US$97.16) than all other markets.
Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (64.5%).
Two additional markets surpassed 50% occupancy: Detroit, Michigan (53.1%), and Atlanta, Georgia (50.6%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.0%); Miami/Hialeah, Florida (30.1%); and Orlando, Florida (30.1%).
Of note, in New York, New York, occupancy was 35.9%, down from 37.0% the week prior. In Seattle, Washington, occupancy was 34.2%, up from 32.4% the previous week.
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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