U.S. hotel occupancy fell 38% to 45.9% during the week of 5-11 July as ADR decreased
HENDERSONVILLE, Tennessee—U.S. hotel performance data for the week ending 11 July showed mostly flat occupancy and lower room rates from the previous week, according to STR.
5-11 July 2020 (percentage change from comparable week in 2019):
• Occupancy: 45.9% (-38.0%)
• Average daily rate (ADR): US$97.33 (-26.8%)
• Revenue per available room (RevPAR): US$44.67 (-54.6%)
Aggregate data for the Top 25 Markets showed lower occupancy (39.2%) and ADR (US$96.69) than all other markets.
Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (60.4%).
Two additional markets surpassed 50% occupancy: Detroit, Michigan (54.9%), and Atlanta, Georgia (50.1%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (19.1%); Boston, Massachusetts (28.6%); and Orlando, Florida (28.9%).
Of note, in New York, New York, occupancy was 37.0%, down from 40.1% the week prior. In Seattle, Washington, occupancy was 32.4%, virtually flat from the previous week.
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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