BLLA dares to adapt with first Digital Summit
BLLA dares to adapt with first Digital Summit
06 JULY 2020 8:58 AM

The Boutique Lifestyle Digital Summit will be held virtually on 17 September.

Los Angeles (June 30, 2020) -- BLLA will combine its two most popular gatherings as an unmissable digital event this fall. The Boutique Lifestyle Digital Summit will be held September 17 with the message of 2020, “Dare to Adapt.” Top creative minds in hospitality will headline interviews, panel discussions, keynotes, bootcamps and newly designed formats including mentor power-hour sessions, a virtual trade show & invite-only meetups. The 2020 StayBoutique™ Award winners will also be announced during the summit with a special ceremony recognizing the most innovative and successful properties in the space.

“While we are all daring to adapt in our current climate, this full day of gathering the most astute minds in hospitality will foster the same camaraderie that we feel at our in-person events, with a focus on exclusive content and engagement between attendees and mentorship,” said Frances Kiradjian, founder & CEO of BLLA.

Summit events will fall under two tracks: The Boutique Hotel Investment Conference and The Art of Boutique Leadership, honoring essential know-how for boutique management for the next normal. Attendees will hear from the world’s most notable hoteliers and boutique brands throughout the day, opening with keynotes and frank discussions by Jacques-Olivier Chauvin, CEO of Fauchon Hotels (France) and Roger Dow, CEO of U.S. Travel Association. A few of the confirmed hoteliers leading featured sessions include:

- Luca Franco - Founder & CEO, Luxury Retreats (International)
- Nicole Robinson - Chief Marketing Officer, andBeyond
- Robert Blood - Founder & President, Lark Hotels
- Jamila Ross and Akino West - Founders, Copper Door B&B
- Ari Heckman & Jonathan Minkoff - Co-Founders, ASH NYC
- David Rochefort - President, Graduate Hotels
- Jeff Klein - Founder, JK Hotel Group
- Gorgi and Simon Coghlan - Founders, The Provincial Hotel (Australia)
- Marco Cilia - Founder, Chapter Hotel Roma (Italy)
- David Assef - Managing Director, Spicer’s Retreats (Africa)
- Carolyn Schneider - Partner & President, Casetta Group 

A full list of hoteliers, investors, developers and thought leaders can be seen here.

Acting as a platform for progressive change in the global hospitality industry, The Boutique Lifestyle Digital Summit will honor BLLA tradition as the center for commerce, culture and art in the sector.

About the Boutique Lifestyle Leaders Association (BLLA)
The official organization for the world’s boutique lifestyle leaders promoting connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA’s network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of boutique.

About StayBoutique™
StayBoutique discovers the best in boutique for the world to experience, be inspired by and share. As the BLLA’s media platform, StayBoutique has been part of the boutique movement for the last 10 years. As boutique has grown from travel experiences into a thriving lifestyle. StayBoutique has extended beyond their hospitality origins to reach into consumers’ lives.

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