New research by SiteMinder, the global hotel industry’s leading guest acquisition platform, has found that safety concerns among travelers in the United States, Australia and Germany are not enough to deter domestic holiday plans this year.
Dallas, USA – New research by SiteMinder, the global hotel industry’s leading guest acquisition platform, has found that safety concerns among travelers in the United States, Australia and Germany are not enough to deter domestic holiday plans this year.
SiteMinder’s Changing Traveler Report 2020: Special COVID-19 Edition series, based on the survey responses of more than 500 holidaymakers in each of the three countries, shows that ‘well-promoted health and safety practices’ rank as the top consideration for American travelers and the second-top consideration for those in Australia and Germany when it comes to accommodation. Yet in spite of the consideration trumping even the need to secure low prices, over 48 percent of Americans, 54 percent of Australians and 61 percent of Germans say they plan to travel within their country this year.
The findings mirror the World Hotel Index, which shows that of all bookings made to the countries’ hotels this month-to-date, over 95 percent are for stays this year.
SiteMinder’s regional director for EMEA, Clemens Fisch, says the findings are testament to the important role that travel will continue to play for many consumers post-COVID.
“Our research affirms beliefs that strong health safeguards will be needed across international markets during life after coronavirus. However, if accommodation providers can instill confidence among their guests, through the way they implement and practice health and safety at their properties, then they can be assured that consumer fears will take a backseat to the human desire to travel,” says Clemens.
COVID-19 has had a particularly pronounced impact on the mindsets of Americans. As U.S. fatalities approach 120,000, the percentage of U.S. respondents who don’t plan to ever travel again due to the virus almost doubles that of the other two nations, at 14.1 percent, compared with 7.6 percent of Australians and 7.1 percent of Germans.
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In an age of rising choice and accessibility for curious travelers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.
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