STR Global: Europe performance for April 2010
 
STR Global: Europe performance for April 2010
24 MAY 2010 7:47 AM

The European hotel industry posted generally favourable results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for April 2010, according to data compiled by STR Global.

LONDON—The European hotel industry posted generally favourable results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for April 2010, according to data compiled by STR Global.

Year-over-year April 2010 figures for Europe (U.S. dollars, euros and British pounds):

 

Europe

% change

Occupancy

61.6%

+5.0%

ADR (U.S. dollars)

$127.37

+3.4%

ADR (euros)

€96.23

+3.3%

ADR (British pounds)

£83.50

-0.2%

RevPAR (U.S. dollars)

$78.44

+8.7%

RevPAR (euros)

€59.26

+8.5%

RevPAR (British pounds)

£51.42

+4.8%

Source: STR Global

“Demand for European hotel rooms continue to improve. With a relatively flat increase of new supply across the region, we saw occupancies and average room rates picking up against weak results in early 2009”, said Elizabeth Randall, managing director of STR Global. “Europe continues on its path of recovery with European RevPAR for the first four months of this year being (US)$6 higher than year-to-date 2009, but (US)$26 lower than year-to-date 2008”.

Highlights from key market performers for April include (year-over-year comparisons, all currency in euros):

• Tel Aviv, Israel, reported the largest occupancy increase, rising 34.9 percent to 78.3 percent, followed by Frankfurt, Germany with a 30.8-percent increase to 65.9 percent.
• Three key markets posted occupancy decreases of more than 5 percent: Cardiff, Wales (-9.6 percent to 67.7 percent); London, England (-6.1 percent to 77.4 percent); and Edinburgh, Scotland (-5.6 percent to 73.2 percent).
• Munich, Germany, rose 67.7 percent in ADR to EUR140.81, reporting the largest increase in that metric, followed by Düsseldorf, Germany with a 43.5-percent increase to EUR114.83.
• Two markets experienced ADR decreases of more than 15 percent: Salzburg, Austria (-21.7 percent to EUR77.65), and Copenhagen, Denmark (-18.4 percent to EUR94.64).
• Three markets reported RevPAR increases of more than 50 percent: Munich (+99.1 percent to EUR95.50); Frankfurt (+67.1 percent to EUR84.30); and Düsseldorf (+62.2 percent to EUR61.69).
• Copenhagen posted the largest RevPAR decrease, falling 19.8 percent to EUR50.85, followed by Salzburg (-14.8 percent to EUR46.75) and Cardiff (-12.4 percent to EUR43.22).

Performances of key countries in April (all monetary units in local currency):

Country

Occupancy

% change

ADR

% change

RevPAR

% change

Germany

61.1%

+10.2%

EUR93.44

+22.2%

EUR57.07

+34.6%

Italy

60.4%

+9.6%

EUR125.34

-0.8%

EUR75.72

+8.7%

Russia

50.6%

+8.2%

RUB5162.25

-13.4%

RUB2610.51

-6.3%

Spain

62.3%

+13.0%

EUR81.85

-3.0%

EUR50.98

+9.6%

United Kingdom

69.4%

-0.1%

GBP74.67

0.0%

GBP51.82

-0.2%

*percentages are increases/decreases for April 2010 vs. April 2009

View Global hotel review for April.

About STR Global:

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global 
KAuernheimer@strglobal.com
+44 (0)207 922 1961

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
Spann@str.com
+1 (615) 824-8664 ext. 3305

 

 

 

 

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.