Lark Hotels launches third-party management arm
 
Lark Hotels launches third-party management arm
10 SEPTEMBER 2020 3:52 PM

Lark Hotels' boutique hotel collection will debut its new division with properties in Carmel, California, and Marco Island, Florida.

Amesbury, MA (August 2020) – Lark Hotels, an acclaimed lifestyle hotel company, has launched a new division focused on third party management services for prospective owners and investors who want to utilize Lark’s management expertise without a renovation or repositioning. This new program allows owners of independent hotels the option to maintain their property’s identity, while allowing Lark’s experienced team to provide customized management solutions for day-to-day operations, hiring, and marketing services to maximize owner cash flow.

The first two U.S. properties to join Lark’s management portfolio are Carmel Lodge in Carmel-by-the-Sea, California and Olde Marco Inn and Suites in Marco Island, Florida. Both have operated independently for decades, but see Lark’s management as the path to increase annual cash flow and drive net asset value. Lark Hotels’ new oversight will go relatively unnoticed to guests, but will bring additional exposure and management best practices to the table and enable Lark’s team of experts to implement new strategies and tactics to improve overall revenue and visibility, and provide streamlined operations.

“As long-time hoteliers in the Carmel area, we selected Lark Hotels to provide a full suite of management services for Carmel Lodge for two main reasons,” said Susan and Mark Stilwell, Owners of Carmel Lodge. “First, we fell in love with the Lark philosophy and commitment to the guests. Second, and equally important, Lark has taken the time to slowly and carefully build their hotel management team and infrastructure to the point that we were convinced that they would not only do a better job than us, but they would also do so in a more economically efficient way, with the end result being both better management and a better bottom line. Based on our due diligence, including a review of other potential management companies, we chose Lark Hotels. We look forward to a long, mutually rewarding relationship with them.”

Lark Hotels’ suite of third party management services includes hotel operations; food and beverage operations; finance, accounting and reporting; direct marketing, social media and public relations strategy; revenue management; interior design and real estate development; branding and creative strategy; technology integration and management; asset management; and operational management.

A growing hotel company, Lark Hotels’ branded properties are known for providing both the personalized service and “sense of place” expected from inns, paired with the exceptional housekeeping and amenities found at larger hotels. Robert Blood, Lark Hotels’ founder, has been recognized as an “up-and-coming hotelier to watch” by Boutique Design, and the company has been called “the boutique hotel brand you should have on your radar” by Smarter Travel. In 2019, six Lark Hotels properties were named among Conde Nast Traveler’s Reader’s Choice Award winners.

For more information on Lark Hotels, please contact Mary Concannon at mary@allheartpr.com or 978-998-0240. A full list of Covid-19 safety precautions and procedures can be found at www.larkhotels.com/covid-19-update. Photos and additional media resources can be found at: www.larkhotels.com/press-kit 

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About Lark Hotels:
Lark Hotels is a soft branded collection of boutique hotels in sought-after destinations. All Lark Hotels properties embrace the locations they are in but in playful, unexpected ways. Launched in 2012, Lark Hotels owns and or operates 30 hotels, which range from eight to 95 rooms throughout the North East and California. Each Lark Hotel invites guests to experience modern luxury in the heart of an iconic destination, to feel the pull of a nostalgic getaway while surrounded by today's amenities, and to find attentive service when they want it and privacy when they don’t. For information on Lark Hotels, please visit http://www.larkhotels.com

In 2020, Lark Hotels launched a third party management division focused on the management and marketing of independent hotels throughout the United States.

Lark Hotels is currently seeking growth opportunities through both third party management agreements and joint venture opportunities. To discuss Lark’s acquisition and management opportunities, please reach out to growth@larkhotels.com.

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