STR: Preliminary July data for London hotels
STR: Preliminary July data for London hotels
12 AUGUST 2020 9:28 AM

London hotel occupancy fell 74.8% to 22.8% in July, according to monthly preliminary data from STR. ADR dropped 52.4% to £83.61 ($108.94) and RevPAR plummeted 88% to £19.02 ($24.78).

LONDON—STR’s preliminary data for London hotels showed record-low occupancy.

Comparison with July 2019:

• Occupancy: -74.8% to 22.8%
• Average daily rate (ADR): -52.4% to GBP83.61
• Revenue per available room (RevPAR): -88.0% to GBP19.02

The absolute occupancy level would be the lowest for any month on record in STR’s London database. ADR and RevPAR were up from June levels. Regional markets in the U.K. continue to outperform capital cities. The most recent video on weekly U.K. performance, which covers 27 July through 2 August, can be found here.

All of STR’s COVID-19 analysis can be found here.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

International Media Contact:
Rebeca Vélez Mínguez
Communications Executive
+44 (0)203 890 0056 ext. 0056

General Media Inbox

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editorial Director Stephanie Ricca at

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.