Pricing in a Pandemic
Pricing in a Pandemic
24 JULY 2020 2:01 PM

The Hotel News editorial team’s five-part series on hotel pricing focuses on the challenges of group sales, loyalty programs, revenue management and more as COVID-19 continues to stifle the travel business.

GLOBAL REPORT—The COVID-19 outbreak turned the hotel industry on its head, and the recovery is likely to be slow and piecemeal from the demand side. On the operations front, employees have been decimated due to layoffs and furloughs. In the complicated world of pricing and revenue management, much talk has been on segmentation, management of cancellations and bookings likely to be postponed.

In this five-part package of articles on pricing, Hotel News Now looks into what should be done and the industrywide challenges of winning what demand remains and ensuring revenue and cash flow results are found as the hotel industry awaits the end of the pandemic.

Booking groups in pandemic: Be flexible, don’t panic
Cancellation, loyalty policies ease in the near term
How hoteliers are pricing rooms amid demand lows
Hoteliers casting wider nets for guests, revenue
Extended-stay strength compels shift in strategy, rates

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.