This month’s roundup of news from the independent hotel sector includes: Preferred Hotel Group acquires Beyond Green Travel; boutiques post-COVID-19; several openings; and more.
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Preferred Hotel Group buys Beyond Green Travel
Preferred Hotel Group, the family-owned company that manages and operates Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide and PHG consulting, announced on 10 June it acquired Beyond Green Travel, according to a news release.
Beyond Green Travel, founded by Costas Christ, is a “world renowned leader in providing sustainable tourism services and consulting,” the release states. The deal will allow clients of PHG Consulting as well as member hotels to tap into Beyond Green Travel’s sustainable tourism expertise.
“As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level,” Lindsey Ueberroth, Preferred Hotels and Resorts CEO, said in the release. “Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
Liquidity will be king for boutiques post-COVID-19
In an interview with Westfair Communications, Managing Director of CBRE Hotels’ Consulting Mark VanStekelenburg shared his insights on the state of the industry amid the current environment, and whether boutiques or hotel chains will come out stronger.
“I think it depends—and sorry for that answer, but every hotel company and every independent hotel is a unique situation. It all depends on how much of the operation was shut down and what the reopening looks like. At the end of the day, liquidity is king. So, the better-capitalized hotel companies are going to be in a position to provide the services that they were providing,” he said.
Deals, developments, people on the move
- The Quirk Hotel Charlottesville reopened on 1 June following its first opening on 5 March then closing a few weeks later due to COVID-19.
- On 3 June, the Lytle Park Hotel opened. The hotel was a $35-million redevelopment of the former Anna Louise Inn.
- The 130-room Plaza Hotel Pioneer Park in downtown El Paso, Texas, celebrated its grand opening on 17 June.
- The 10-key Roundtree Amagansett opened its doors on 1 June in Amagansett, New York.
- Jeff Toscano was appointed EVP of Pivot Hotels & Resorts, the luxury and lifestyle division of Davidson Hotels & Resorts, on 8 June.
- Milos Davidovic was appointed GM of the 184-room Barbary Beach House Key West in Key West, Florida, on 3 June. The property is owned by real estate investment trust DiamondRock Hospitality Company.
- Austin Watkins was promoted on 1 June to managing director of marketing and hospitality sales at Timbers Resorts.
Compiled by Dana Miller.