Scotland is seeing occupancy performing better than the average for the entire United Kingdom, and business on the books for Edinburgh and Glasgow provides some optimism, said STR’s Thomas Emanuel.
LONDON—Speaking during his weekly analysis of U.K. hotel performance for the week of 25-31 May, STR director Thomas Emanuel said occupancies remain at approximately 30% during weekdays and approximately 20% on weekends. (STR is the parent company of Hotel News Now.)
One small glimmer of hope is that average daily rate has improved slightly, although it definitely remains down a great deal year over year.
“I do believe that we have very much hit the bottom, and the only way now is up,” Emanuel said.
With those numbers marking no real change to an overall dampened U.K. hotel industry, Emanuel’s weekly update instead dived a little deeper into metrics in Scotland.
He said occupancy fell in Scotland but not by as much as it did across all of the U.K.
“Immediately after lockdown we saw an occupancy trough of just 10%, but it has subsequently stabilized at around 30%,” Emanuel said. “ADR did not fall sharply during this pandemic, which will certainly be good news for hoteliers as demand begins to recover.”
He said that occupancy in May in Scotland was 32%, while it was 24% across all of the country, but that STR’s Forward STAR platform is seeing stronger business on the books for Edinburgh and Glasgow between August and November. That business will not be in Aberdeen, where oil workers—its main type of guest—will be heading home during the summer.
“It is also interesting to note that in quarter one 2021 there is currently no business on the books in Aberdeen, which is quite a startling data point,” Emanuel said.
For more of Emanuel’s insights into U.K. performance data, please watch the video below:
Editor’s note: The video included in this article was filmed Thomas Emanuel, director at STR, on 3 June and edited and produced by CoStar Group. HNN is a division of STR, a CoStar Group company.