STR: US hotel performance for October 2019
STR: US hotel performance for October 2019
20 NOVEMBER 2019 8:42 AM

U.S. hotel occupancy dipped 0.8% to 69.3% in October, and coupled with a 0.5% ADR decline to $133.34, RevPAR decreased 1.2% to $92.35.

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported negative results in the three key performance metrics during October 2019, according to data from STR.

In a year-over-year comparison with October 2018, the industry posted the following:

• Occupancy: -0.8% to 69.3%
• Average daily rate (ADR): -0.5% to US$133.34
• Revenue per available room (RevPAR): -1.2% to US$92.35

“The industry had not reported consecutive months of RevPAR decreases since December 2009 and January 2010,” said Carter Wilson, STR’s senior VP of consulting and analytics. “We considered the three previous sub-0.5% monthly declines in this record-setting expansion cycle as blips. With October’s RevPAR decrease of 1.2%, there’s more evidence for a pronounced slowdown on the horizon. As noted in our revised forecast, we’re projecting RevPAR increases below 1% for 2019 and 2020. The industry has not been below 2.9% growth for a year since the recession.

“With October specifically, group occupancy was down 8.6%. That’s in large part because of the Jewish holiday calendar shift from September in 2018. With slower demand growth and the industry’s first supply increase of at least 2.1% since April 2010, there was obvious pressure on occupancy levels and already fragile pricing confidence.”

Among the Top 25 Markets, Anaheim/Santa Ana, California, registered the largest jump in RevPAR (+6.1% to US$138.20).

Washington, D.C.-Maryland-Virginia, posted the largest lift in ADR (+5.5% to US$184.27), which resulted in the second-largest increase in RevPAR (+5.2% to US$142.95).

Houston, Texas, experienced the highest rise in occupancy (+5.3% to 68.0%).

Boston, Massachusetts, saw the steepest decline in RevPAR (-11.8% to US$191.12), mostly because of the largest drop in occupancy (-7.1% to 83.1%).

New Orleans, Louisiana, reported the steepest decrease in ADR (-5.7% to US$161.23) and the only other double-digit decline in RevPAR (-10.4% to US$118.65).

Overall, the Top 25 Markets (RevPAR: -2.4%) in aggregate have underperformed all other markets (RevPAR: -0.4%) in 12 of the past 13 months.

Download STR's U.S. monthly hotel review here.

A note to editors: All references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing.

Additional Performance Data
STR’s world-leading hotel performance sample comprises 67,000 hotels and 9.0 million hotel rooms around the globe. Please refer to the contacts listed below for additional data requests.

About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and
North America Media Contacts:

Nick Minerd
Senior Director, Communications
+1 (615) 824-8664 ext. 3305

Haley Luther
Communications Coordinator
+1 (615) 824-8664 ext. 3500

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editorial Director Stephanie Ricca at

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.