Vision Hospitality plans new boutique brand, Kinley
Vision Hospitality plans new boutique brand, Kinley
02 NOVEMBER 2018 9:26 AM

Vision Hospitality announced plans for a new boutique brand called Kinley, which will sit under the company’s new Humanist lifestyle portfolio. The first property will debut in Cincinnati, Ohio, in late 2019 with 94 guestrooms.

Chattanooga, Tennessee (November 1, 2018) – Today, Vision Hospitality Group unveiled plans for its newest boutique hospitality brand, Kinley. Providing a contemporary approach to the hotel experience that is both warm and effortless, Kinley will be part of the overarching company’s new Humanist lifestyle portfolio, debuting in Cincinnati in late 2019, followed by Chattanooga, Tennessee in 2020. Humanist will also be comprised of The Grady Hotel, set to open next year in downtown Louisville, Kentucky, in additional to other lifestyle properties.

Launching in November, the mission of Humanist is to foster meaningful human interactions, memorable experiences, and vibrant communities. The new, boutique hospitality company will specialize in concepting, designing, developing and managing lifestyle hotels and restaurants in America’s most up-and-coming cities and neighborhoods, emphasizing immersive experiences and community engagement.

“Humanist is bringing the hotel experience back to the root of what makes traveling such a desirable pastime – connecting with other travelers, connecting with the community you’ve come to explore, and connecting with yourself,” said Mitch Patel, CEO of Vision Hospitality Group. “Whether staying for a night, indulging in a drink or exploring a destination, we welcome you to come as you are, and experience what true hospitality is all about. From Cincinnati to Chattanooga and beyond, we are excited to welcome visitors to America’s most captivating small cities and neighborhoods.”

As the inaugural brand launch under Humanist, Kinley will provide a home base for active explorers and casual adventurers, a focal point that feels effortlessly integrated into the local community and the world outside its doors. Derived from the word kinship and based around the brand’s mantra of “Sincerely Yours”, this personable name speaks to the brand’s inclusive nature – a place where it’s easy to feel connected and at home. Each hotel will channel the authentic vibe and energy of the surrounding community in which it resides, all with a distinctly small-city sensibility and genuine charm.

The brand will feature a variety of distinctive touchpoints, adopted in unique ways depending on a property’s location. The uncheck-in desk provides a place for guests to touch down without the formality of a standard desk, and items from regional artisans will be on display and available for purchase. Arts and crafts from local purveyors provide a warm and inviting environment, with appealing, distinctive lounge seating inviting travelers to sit and stay awhile in Kinley’s various public spaces. Guests will also have the option to share their experiences in unique and tangible ways, highlighting both indoor and outdoor discoverable moments found in each city.

Kinley’s first property will debut in Cincinnati in late 2019. Featuring 94 guest rooms and suites, Kinley Cincinnati will be the home base for journeys both within and beyond the hotel’s doors. Built in 1910, the property is located between Downtown and the popular Over The Rhine neighborhood, providing a central location in the heart of the Queen City.

As part of its debut, the property will also feature a three-meal restaurant entitled Watercress. Developed in partnership with James Beard Award finalist and PBS’ Mind of a Chef host Edward Lee, the new concept will launch alongside the hotel and will be led by Cincinnati-born Chef Kevin Ashworth. Sophisticated yet down-to-earth, the restaurant will reflect its context within the Kinley while utilizing industrial materials and natural elements that add playfulness to the space. Both intimate and communal, the restaurant organically transitions throughout the day, helping to shepherd the city’s rebirth as it grows into one of America’s great food cities.

Kinley’s second location will feature 64 guest rooms, launching in Chattanooga, Tennessee’s Southside entertainment district in 2020.

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