The sharing-economy spotlight beyond Airbnb
16 DECEMBER 2015 7:48 PM

Shine the spotlight on a single player, and you risk missing the others on the stage.

The travel industry is no exception, where Airbnb has emerged as the de facto proxy for the sharing economy at large, if not the accommodations sector comprised therein. Such a view is shortsighted; it belies a new threat that is more nuanced, more complex.
This HNN Special Report seeks to provide context. We’re panning the spotlight back to examine other companies in this rapidly evolving space. Are they complements or competitors? Is Airbnb truly deserving of all the attention? And where does the hotel industry fit in? 
Dig in for answers to those questions and more. 
Happy reading,
The HNN editorial staff

Airbnb has emerged as the hotel industry’s poster child (and public enemy No. 1) for the sharing economy. But is the attention justified amid a crowded landscape?
Airbnb might be the heavy hitter in the accommodations sector of the sharing economy, but it is by no means the only player.
The growing roster of peer-to-peer booking platforms is not going away. If they can’t beat them, will hoteliers join them?
Hyatt Hotels Corporation is swimming against the current with its investment in sharing-economy platform Onefinestay. The hotel chain’s CEO hopes to learn more about his guests in the process. 
Executives at some of the largest public hotel companies had plenty to say about Airbnb and similar companies during the most recent round of quarterly earnings calls.
Airbnb might occupy a more prominent spot in the headlines, but HomeAway was founded first, amassing a portfolio of 20 brands and more than 1 million vacation rentals.
Sharing-economy expert Arun Sundararajan thinks changes are in store for peer-to-peer booking platforms.

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