Hyatt Hotels will rebrand 38 Hyatt Summerfield Suites and 15 Hotel Sierra hotels to Hyatt house.
CHICAGO—Hyatt Hotels Corporation today announced the official rebranding of 38 Hyatt Summerfield Suites and 15 Hotel Sierra hotels to HYATT house™ – a new hotel concept that will redefine the extended-stay segment and help guests feel connected, welcome, and at home. As a part of the rebranding, all Hyatt Summerfield Suites and 15 Hotel Sierra properties underwent official name and signage changes, bringing the total to 53 HYATT house properties in 16 different states.
“The name and signage changes that took place at all HYATT house properties this month represent a significant step forward in our goal to redefine the extended-stay segment,” said Gary Dollens, global head of franchise and select brands for Hyatt. “We are excited to officially welcome HYATT house into our portfolio of brands and look forward to introducing new innovations and services to guests throughout the coming months that will raise their expectations on hotel living.”
Guests staying at HYATT house will be welcomed with signature brand services and amenities, including:
•Knowledgeable House Hosts to acquaint guests with the hotel and local neighborhood
•Spacious studios, one and two-bedroom Kitchen Suites or Traditional guestrooms featuring a fully-equipped kitchen; spacious living room with flat-panel TV; bedroom with comfortable bed featuring ultra-plush pillows, triple sheeting and a pillow-top mattress; and a modern bathroom
•Open and welcoming Lounge where guests can relax, gather and socialize
•Free high-speed Internet access in suites and throughout public areas
•24/7 guest market
•Complimentary full hot breakfast including items like scrambled eggs, bacon, French toast, and waffles
•Evening Socials every Monday through Thursday feature complimentary hot and cold bites plus beer and wine (some HYATT house locations offer a full bar and small plates in lieu of the Evening Social)
•24-hour Workout Room, featuring cardio and strength equipment
•Indoor or outdoor pool
•Dry cleaning services and laundry facilities
•Meeting and training facilities
A Familiar Name With a New Look
The name HYATT house was selected through extensive research as an identifier that signals a residential, welcoming, personal and hospitable experience. HYATT house also has historical significance as the name of the first Hyatt hotel, which opened in 1957.
The new logo, an iconic “H” with a curved square flag in a bold blue hue, was chosen as distinctive in the category but connected to the overall Hyatt brand.
“HYATT house is everything the name represents – a welcoming and warm environment that encourages guests to live like residents,” said Kristine Rose, vice president of select brands for Hyatt. “We want each and every guest who comes through our doors to feel that they can let their real-life routines roll on, even when they’re on the road.”
In addition to its extended-stay hotels currently open in the U.S., Hyatt has additional properties in this segment under development in key markets in North America, the Middle East, and Southwest Asia. All HYATT house properties will undergo service upgrades and remodeling throughout 2012 and beyond that are designed with guests’ everyday needs in mind. For additional information on HYATT house hotels, please visit www.hyatthouse.com.