InterContinental Hotels Group VP of Holiday Inn Express and Avid Hotels Jen Gribble spoke with Hotel News Now during a recent sneak peek at the almost-completed Avid Hotel Oklahoma City – Quail Springs, the first property scheduled to open soon under the new brand.
OKLAHOMA CITY—InterContinental Hotel Group’s first Avid Hotels property, the Avid Hotel Oklahoma City – Quail Springs, is set to open 13 August in an IHG brand-launch record of 199 days from groundbreaking to opening.
In the meantime, IHG opened its doors for a sneak peek of the property as construction finishes up. Jen Gribble, VP of Holiday Inn Express and Avid Hotels, led a tour of the property and sat down in a video interview with HNN to talk more about this particular property and the future of Avid Hotels.
The property, which is owned and developed by Champion Hotels, is on track for its grand opening 11 October.
IHG created the Avid Hotels brand after a survey which concluded there are about 14 million travelers, representing about $20 billion in revenue, whose expectations for everyday travel were not being met, Gribble said.
“They’re principled in how they will spend their money,” she said.
IHG executives expressed optimism about the development interest and prospects for its new brands, including Avid, during a call with investors to discuss the company’s earnings.
The construction of the 87-room Oklahoma City property didn’t come with any real surprises, Gribble said. An advisory council of hotel owners provided design guidance based on general concerns about cost and operations, she said. The company first built room prototypes out of foam core to understand sizing, and then moved on to higher-quality prototypes, up to drywall model rooms with furniture.
“We built a full-scale lobby in our warehouse,” she said.
While interior rooms can be built to scale, there’s no prototyping the exterior, Gribble said. One thing developers noticed during construction, after looking at the property from another angle, was the need for another red accent, which turned out to be simple to address, she said.
“It’s one of the things you learn during construction,” she said.
Watch the video below to learn more from Gribble about the soon-to-open property and the Avid brand.
Editor’s note: InterContinental Hotels Group paid for all travel expenses, meals and one roomnight. Complete editorial control was at the discretion of the Hotel News Now editorial team; IHG had no influence on the coverage provided.