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HNN Editors
Brand USA is not ‘corporate welfare’
November 25 2014
By Ed Watkins Despite a campaign of innuendo against the partnership, Brand USA is not costing U.S. taxpayers a dime, but it is bringing much-needed foreign dollars to the country. Be sure to tell your Senator.
Will TripAdvisor’s booking arm disrupt OTAs?
November 24 2014
By Samantha Worgull Will TripAdvisor’s instant booking option create tension between the review site and OTAs? The company’s CEO says the relationship is a work in progress.
The untapped resource in your own backyard
November 21 2014
By Patrick Mayock There’s an oft-ignored demand driver in your market that not only pushes hotel performance forward but broader economic development as well. 
Here’s the hotel stay of the future
November 20 2014
By Shawn A. Turner There’s some concern in the industry that mobile technology is taking hoteliers farther away from the guest. That couldn’t be further from the truth, as HotelTonight’s Sam Shank explained during the recent PhoCusWright Conference.
US hotel industry wins big in visa deal
November 18 2014
By Ed Watkins Extension of tourist visas from one to 10 years could have a major impact on the tourism industries in China and the U.S.
STR and STR Global
Haunted hotels in the US: An interactive map
October 28 2014
By Stephen R. Hennis STR Analytics has found 419 hotels in the U.S. that are said to be haunted by at least 629 ghosts. View an interactive guide of the haunts.
Freitag’s 5: August demand surpasses July high
October 6 2014
By Jan Freitag Demand in the U.S. hotel industry grew 4.8% during August, exceeding July’s 4.7% growth, according to STR data.
Reality of recovery left up to interpretation
August 6 2014
By Stephen R. Hennis What one person views as risk, another person sees as opportunity. Such is the case when interpreting hotel industry performance. 
Digital
3 ways to win the group customer online
November 12 2014
By Vikram Krishnan and Dan Kowalewski The group customer is the next battleground in online distribution. To win this war, generate loyalty and drive brand preference, hoteliers must follow these three steps.
How open booking impacts the hotel industry
October 17 2014
By Michelle Grant Technology will continue to advance to better track off-channel bookings for hotels, and the industry will be able to leverage the information generated to work better with corporate clients.
Use hotel data to drive growth
October 8 2014
By Tim Peter The data you have available provides a strategic differentiator. Use it.
Operations
These are the 4 key leadership traits
November 19 2014
By Nancy Johnson Risk taking, talent development, employee involvement and the courage to evolve are the key leadership traits needed for today’s workplaces.
The importance of effective employees, leaders
November 18 2014
By Joseph Smith Understanding how to cultivate, inspire, maintain and retain great people is the single most important aspect of running a successful hotel property. 
5 tips for interviewing job candidates
November 4 2014
By Kenneth R. Greger Here are five ways to make your interview process more dynamic—and to ensure you get the best person for the job.
Legal
US election results bode well for hotel sector
November 17 2014
By Bakulesh 'Buggsi' Patel The American public has made its voice heard. And this month’s election results put the hotel industry in position to bolster bottom lines.
Franchisors: Striking out in bankruptcy court
November 10 2014
By Jason B. Binford Bankruptcy and the timing of the filings can have an effect on a franchisee’s rights in a dispute with its franchisor.
Data: Why LA hotels are minimum wage targets
October 22 2014
By Randy Pullen Politicians are using Los Angeles hotels as an example but are making an argument based on false assumptions and faulty data.
ISHC Global Insights
Guest service more important than ever
August 8 2014
By Thomas K. Tritschler Hospitality always will be about an experience, an emotion. It’s not something guests can take home and put on a shelf.
US lags in high-speed rail
July 15 2014
By Gregory T. Bohan
Several high-speed rail projects are in the development pipeline in the U.S., and the tourism industry is taking notice. 
 
Welcome, embrace Chinese tourists
July 8 2014
By Ron Watanabe The Chinese are traveling in greater numbers, and countries such as the United States must do more to accommodate them.
Ownership
How to choose the best franchise contract
November 24 2014
By Gary Isenberg The lure of the hotel business holds many pitfalls for the first-time hotel investor.  Here’s how one investor worked through the process.
Public-private partnerships fuel hotel growth
October 30 2014
By Charles G. Renner A public-private partnership can be a key tool for hotel development.
4 tips to selecting a hotel management company
October 16 2014
By Matthew Arrants Owners should follow these four steps before selecting a hotel management company.
Revenue Management
Optimization entails cross-discipline approach
November 14 2014
By Susan Spencer With the convergence of sales, marketing and revenue management, stakeholders must ask how best to structure these disciplines to take advantage. 
Revenue management tips for the busy executive
November 3 2014
By Nicole Young Communicating clear expectations, asking the appropriate questions and guiding strategic conversations might make your strategy meetings and monthly reviews one of the highlights of your week.
How to be a revenue leader of the 21st century
October 20 2014
By Bonnie Buckhiester What century are we in? The 20th or the 21st? No longer can we in the industry use antiquated approaches and attitudes to manage demand.
Sales & Marketing
RM, digital marketing must converge, not crash
November 25 2014
By Bonnie Buckhiester Too often, the revenue management and digital marketing disciplines collide. What they should be doing instead is working hand in hand to avoid confusion.
Reservationists are unsung hospitality heroes
November 20 2014
By Larry Mogelonsky Sometimes we forget the power of a real, live, human salesperson. Jodi Tower, a senior reservation sales agent for FRHI Hotels & Resorts, dishes on her job at the Global Reservation Center.
Sales reshuffle could boost efficiency
October 31 2014
By Doug Kennedy Restructuring your hotel sales office could boost your organization to a new level of sales excellence.
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