By Shawn A. TurnerYou spent countless months getting your pristine new property ready for public consumption. And then you invite journalists to the party, at which point things begin to go terribly wrong in three listicle-friendly ways.
By Vikram Krishnan and Dan KowalewskiThe group customer is the next battleground in online distribution. To win this war, generate loyalty and drive brand preference, hoteliers must follow these three steps.
By Michelle GrantTechnology will continue to advance to better track off-channel bookings for hotels, and the industry will be able to leverage the information generated to work better with corporate clients.
By Nicole YoungCommunicating clear expectations, asking the appropriate questions and guiding strategic conversations might make your strategy meetings and monthly reviews one of the highlights of your week.
By Steven V. SeghersROI is nearly obsolete for marketing, rarely fully understood, and it doesn’t actually provide a clear path of success in terms of driving top-line revenue or meeting the business goals of the hotel.