Alison Hoyt is Senior Director of Consulting and Analytics for STR (STR, Inc.). Alison leads a consulting team focused on providing custom data solutions to clients using STR’s extensive database. Projects range from comp set selection and optimization to customized data-infused dashboards in Excel or Tableau software. Alison assists with new subscription-based report and product development. She is a frequent speaker at industry conferences and meetings. Alison earned her bachelor’s degree from Cornell University’s School of Hotel Administration.