Author Bio
SUSAN BARRY
HNN columnist

As president of Hive Marketing, Susan Barry has worked with hotel owners and asset managers to solve top line revenue problems since 2009. In the course of a decade in business, Hive has helped more than 150 hotels in 70 markets across the US, Canada, and the Caribbean to improve hotel sales, marketing, and revenue strategy efforts. Readers can take Hive's free Recession Readiness Stress Test here: https://forms.gle/GTbra539sgPicRZ78