Author Bio
HNN columnist

Robert Gilbert, CHME, CHBA, is president and CEO of Hospitality Sales & Marketing Association International (HSMAI), a global organization of sales, marketing and revenue-management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide.