Author Bio
LOU PLASENCIA
HNN columnist

Lou Plasencia is the Chairman and Chief Executive Officer of The Plasencia Group, which he founded in 1993. He is responsible for the firm’s business development activities and the oversight of all of its investment advisory and consulting engagements. Throughout his career in hospitality and commercial real estate, Mr. Plasencia has been involved in a number of high-profile assignments, including individual and portfolio engagements with institutional and private owners of hotel, resort and golf real estate assets.