Author Bio
HNN columnist

Muriel Muirden is executive vice president and managing director of strategy at architectural firm WATG, and specializing in pre-development strategic advice and support. She also advises the firm’s global leaders on tourism trends and market opportunities, and conducts proprietary research on evolving hospitality products and market dynamics. She has 25 years of experience in the tourism and leisure industries through operational, development and consultancy roles. Her particular areas of expertise are in the fields of development strategy, concept evaluation and business planning for major tourism, hotel and resort real estate enterprises.