STR acquires AM:PM
STR acquires AM:PM
21 DECEMBER 2016 8:37 AM

STR has acquired hotel data and intelligence company AM:PM.

HENDERSONVILLE, Tennessee, and LONDON—STR, a data benchmarking and analytics specialist, has acquired AM:PM, a hotel data and intelligence specialist.

Through the acquisition, STR will enhance its global-leading hotel data and analytics platform with AM:PM’s market intelligence and interactive online database and mapping tool.

“AM:PM has developed an innovative platform for the U.K. and Ireland, and we are excited about our ability to expand this offering for the benefit of clients throughout the world,” said Amanda Hite, STR’s president and CEO.

“Alan and Morag Gordon have created a real-time, online hotel supply and research tool that enables informed and efficient decision-making for the hotel industry,” said Robin Rossmann, STR’s international managing director. “We look forward to launching this tool in new markets and enhancing it with our unrivalled market performance data.”

“For years, our clients have been asking us to expand our services outside the U.K. and Ireland. We are delighted that we will now be able to do this with STR, and at the same time, enable our clients to benefit from STR’s extensive historical and forecast revenue and profitability data,” AM:PM said in a statement from co-founders Alan and Morag Gordon.

STR’s 30-plus years of service to the hotel industry have led to a number of vital benchmarking performance solutions, establishing market trend transparency and attracting investment capital to the sector. In 2008, STR expanded its services internationally, and in 2014, the company expanded its benchmarking platform outside of the hotel industry with the launch of its sector analysis division.

Founded in Aberfeldy, Scotland, in 2011, AM:PM’s dynamic suite of products covers United Kingdom and Ireland hotel supply and pipeline trends as well as sector development news.

Financial terms of the deal were not disclosed.

A note to editors: As of 1 March 2016, all references to STR data and analysis should cite “STR” as the source. Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing as those names no longer fit within the updated STR brand.

About STR
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

North America Media Contact:
Nick Minerd
Public Relations Manager
+1 (615) 824-8664 ext. 3305

International Media Contact:
Alex Anstett
Media & Communications Coordinator
+44 (0)207 922 1979

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editor-in-Chief Stephanie Ricca at

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.