Dolce focuses on elevating meetings, F&B offerings
Dolce focuses on elevating meetings, F&B offerings
20 DECEMBER 2016 9:42 AM

Approaching the two-year anniversary of Wyndham Hotel Group’s acquisition of Dolce Hotels & Resorts, the brand is focused on meetings and F&B, and will have two new hotels opening in 2018.

PARSIPPANY, New Jersey—Almost two years after being acquired by Wyndham Hotel Group, Dolce Hotels & Resorts is focused on maintaining and enhancing its meetings and food and beverage reputation, as well as expanding the brand.

Kate Ashton, SVP of brand operations for Wyndham, TRYP and Dolce, said she joined Wyndham from the Dolce side of the business. Since the acquisition, which was completed in February 2015, the brand has been focused on its complete meeting packages (CMP) business, she said.

“(CMP) is a program that was actually created by Dolce many years ago, and now we’ve taken that and really (made) it evolve, not just for Dolce, but really across our portfolio of hotels where we have appropriate group business,” she said. “What that does is just makes it much easier for the meeting planner to create a program for their attendees, and it really meets the demand … It’s very convenient; it’s speedy and accessible.”

In 2016, Dolce added 200,000 square feet of meetings space to more than 200 new meeting rooms, Ashton said. And Wyndham, she said, has given the brand an advantage it didn’t have before: Wyndham Rewards.

The “Go Meet” feature offered through Wyndham Rewards gives planners a rewards point for every dollar spent, she said, which results in a lot of points to use toward booking future events.

Better F&B options
Dolce continues to expand its meetings business, but also is maintaining focus on providing guests with a variety of F&B options.

“One of the other things the Dolce chain brought as well was the concept of … really elevating food and beverage,” Ashton said. “What Dolce has done is we’ve really put it into a concept, and we call it ‘Thoughtful food for thoughtful minds.’”

She said Dolce creates wholesome meals that are nutritious and often locally sourced to guests, and also offers a “nourishment hub” to meetings attendees, which is an all-day snack bar for guests who need to grab a bite to eat in between meetings.

Future openings
Ashton said Dolce has several projects in the works but could only share details about two new-build hotels that are slated to open in 2018. One is the 243-room Dolce Washington Dulles in Dulles, Virginia, which will have 13,000 square feet of meeting space, and the other is The Summit, A Dolce Hotel in Cincinnati, Ohio.

Currently, there are a total of 20 hotels in the Dolce portfolio, which spans across North America and Europe.

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