This month’s roundup of news from the technology sector includes: Tips to keep independent hotel websites fresh; advice on cybersecurity insurance; a new IHG Wi-Fi initiative; and more.
Hotel News Now’s Tech Impact Report each month features a news roundup from the hotel technology sector. Subscribe to the free monthly report here.
5 tips to keep independent websites fresh and appealing
Having a regularly maintained and updated website is one way to appeal to potential guests, writes HNN contributor Alicia Hoisington, but that can be a challenge for independent hoteliers without a brand lending its support.
To keep a website fresh, sources recommended focusing on content that appeals to core segments of business, showing off the property with photos, integrating social media to engage with guests, and optimizing the site for mobile traffic. It also helps, they said, to hire a company that specializes in web design.
Know your cyber insurance gaps before a breach hits
Data breaches in the hotel industry show no sign of slowing, so HNN contributor and attorney David Lee advises companies to make sure their cyber insurance policies adequately protect them from hackers.
Many hoteliers might believe their policies provide enough coverage, but it’s possible gaps exist through unnoticed exclusions which allow the insurer to deny coverage, he writes. One example is the recent lawsuit involving P.F. Chang’s and its insurer, after the restaurant chain was hit through a third-party credit card processor.
IHG launches new Wi-Fi program
InterContinental Hotels Group unveiled its new Wi-Fi program, aimed at improving guests’ internet experiences at its branded properties, according to a news release. The new platform promises to deliver faster and more reliable Wi-Fi through infrastructure improvements.
Guests will be able to connect any number of devices to a hotel’s Wi-Fi network, the release states. The properties will have consistent, dedicated Wi-Fi access to accommodate increased demand and volume, as well as to help manage spikes in bandwidth usage.
Kayak tests 'Airbnb-style' rental search function
Kayak, an online travel aggregator and metasearch firm, is wading into sharing economy waters by testing a search function for apartment and home rentals, Quartz reports. Site visitors can search for serviced apartments, holiday homes and other short-term rental units.
Kayak is owned by Priceline Group, but HomeAway, owned by online travel agency competitor Expedia, has announced it will list properties on Kayak. The new search function also shows results from Priceline’s other site, Booking.com.
Compiled by Bryan Wroten.