Here are five quick points each on Wyndham Hotel Group’s Dolce Hotels and Resorts and Days Inn brands from the Wyndham Hotel Group Global Conference.
LAS VEGAS—Wyndham executives discussed the success, development and future of its well-known Days Inn brand and its recently acquired Dolce Hotels and Resorts brand at this year’s Wyndham Hotel Group Global Conference.
Presenters discussed 2015 and 2016 highlights, new design concepts, openings and renovations for each of the brands during breakout sessions at the conference.
Here are five key takeaways from each of the brand sessions.
1. Patrick Breen, SVP of Days Inn, said “diversity is (Days Inn’s) very strength” because its hotels exist in a variety of different markets.
“We are one of the world’s most diverse lodging companies because we are everywhere and can be anything,” he said.
2. The brand will be implementing accent walls and lighter colored bed spreads in guestrooms to show guests the brand’s hotels are clean, which is one of Days Inn’s main goals. Luxury vinyl tile flooring will also be incorporated into the brand’s design concept.
3. Lisa Checchio, VP of brand marketing at Days Inn, unveiled the brand’s new “Bask in the sun” tagline, which will be featured in digital and print ads, as well as in the new Days Inn TV commercials, set to air this month.
4. Days Inn properties recently opened in Cadiz, Ohio; El Dorado, Kansas; Baytown, Texas; Williamsburg, Virginia; and Pentwater, Michigan.
5. There are 110 Days Inn properties in Canada.
Dolce Hotels and Resorts
1. “The art of inspiration” is the brand’s new global tagline, which was announced at the conference.
2. Kaleidoscope artwork is being created for each property. The images are made from rotated property shots, which were presented at the global conference.
3. Another wing of 200 rooms is being added to the Dolce Munich Unterschleissheim in Germany, according to Daniel Ruff, president and managing director of Europe, Middle East and Africa at Wyndham Hotel Group.
4. Dolce has 22 hotels globally, with more than a third of its properties located in Europe, according to Ruff. He said Dolce is known as “the best meeting and incentive brand in Europe.”
5. Dolce Hotels and Resorts first opened in 1981. Wyndham Hotel Group acquired the brand in February 2015.