The new channel through the social media platform will further expose the company’s nine resorts to Chinese travelers.
LAS VEGAS (Sept. 8, 2016) – Continuing its longstanding relationship with the leading social communication app WeChat, Caesars Entertainment Corporation (Caesars Entertainment) launches a hotel booking function on the WeChat platform, becoming the first U.S. company of its kind to market its resorts to Chinese tourists through China’s most popular social app.
The first phase of WeChat Booking is expected to begin Sept. 15 and will connect nearly 24,000 rooms across the nine Caesars Entertainment affiliated resorts in Las Vegas, Nev. to Caesars Entertainment’s official account on WeChat. Chinese users can explore these luxurious accommodations and, for the first time, book their U.S. hotel room without an intermediary like an online travel agent or tour operator.
Over the next two years, Caesars Entertainment plans to add its entire portfolio of U.S. resorts throughout 13 states to WeChat Booking.
“Our longstanding marketing relationship with WeChat has been an integral part of our efforts to welcome Chinese guests to our resorts and capture the potential of the country’s rapidly growing leisure travel market,” said Bruce C. Bommarito, Vice President of International Marketing for Caesars Entertainment. “Through WeChat Booking, we have the ability to reach this valuable audience directly, based on our deep understanding of the uniqueness of China’s e-commerce market and Chinese travelers’ needs.”
“We are excited to help Caesars Entertainment connect to hundreds of millions of Chinese WeChat users through a seamless tourist experience,” said Juliet Zhu, Marketing Head of WeChat. “This new campaign is a sign of Caesars Entertainment’s trust in our continued efforts to provide secure and convenient services to our users. WeChat is proud to be the partner of choice for companies both in and outside of China, providing them with an ideal platform for success with our huge user base and all-in-one services.”
WeChat had 806 million monthly active user accounts globally as of the second quarter of 2016. Its safe and convenient payment service has also gained great popularity and trust among users. The aggregate number of user accounts that have integrated bank cards with the payment services of WeChat and Mobile QQ, another flagship product of WeChat’s parent company Tencent, reached 300 million as of March 2016.
To celebrate the launch of WeChat Booking, Caesars Entertainment will offer exclusive room rates at its Las Vegas resorts to its WeChat followers from Sept. 15 to Oct. 30 with a travel window of Sept. 15, 2016 through Jan. 31, 2017 (certain restrictions and some blackout dates may apply).
On Sept. 15, Caesars Entertainment’s existing WeChat followers will receive a broadcast message with an embedded booking option for an unprecedented selection of Las Vegas hotel rooms and exclusive room rates.
Any WeChat user can start booking with the special rates by scanning the QR code to follow Caesars Entertainment’s account and receive the broadcast message or by clicking the “book now” tab on Caesars Entertainment’s account.
WeChat users can book rooms in RMB with WeChat Pay. The final bill will be settled in USD on a dynamic daily rate.
Once reservations are confirmed, users will receive a confirmation message through WeChat. Any reservation can be cancelled 72 hours prior to the arrival date.
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