With new age groups entering the workforce, along with overall industry changes such as supply growth and distribution changes, hotels are evolving to meet the needs of today’s business traveler.
Business travel is changing, and hotels must change along with it.
As the hotel industry cycle evolves to include increased supply in some gateway markets, alternative accommodations and the growth of bleisure travel, transient and group business travel feel the effects. Add in the inevitable corporate belt-tightening and shorter trip duration, and it becomes more difficult for hotels to fit business travel trends into the traditional molds.
While business travel booking windows are growing longer and expectations from these travelers for value and services are increasing, hotels must evolve to meet these needs head-on.
In this special report, we outline the trends affecting transient and group business travel, and how hoteliers are meeting the challenges while still growing revenue and occupancy. We also share what the next generation of business travelers expects from a hotel—here’s a hint: It’s not desks.
The HNN editorial staff