G6 sees success in new construction, dual brands
 
G6 sees success in new construction, dual brands
10 OCTOBER 2019 7:45 AM

During a video interview with Hotel News Now, G6 Hospitality’s Chief Development Officer Mike McGeehan said the company has had an active development year highlighted by new-construction deals and dual-branded hotels.

PHOENIX—It’s been an active development year for G6 Hospitality, according to Chief Development Officer Mike McGeehan.

In a one-on-one video interview with Hotel News Now at The Lodging Conference, McGeehan said the company has been active in signing franchise agreements, opening hotels and “building a really robust pipeline of new deals that are coming down the pike.”

G6 has signed 155 franchise agreements for hotels that haven’t opened yet, and 71 of those agreements are for new-construction Motel 6, Studio 6 and dual-branded properties, he said.

The dual-brand model combines Motel 6 and Studio 6 in one building with a centralized lobby for both brands, which creates operational efficiencies for owners, McGeehan said.

Franchisees are excited about the dual-brand option and talking about deals for them, he said, adding that G6 has signed 18 new-construction agreements for dual brands.

Growth
McGeehan said G6 is a leader in the economy segment, and there are “no plans to change that strategy.”

The company has 1,400 properties across the U.S. and Canada and a property opening in India, but “there are still opportune areas within the U.S. active in development,” such as in mountain states and Texas, he said.

G6 also sees a lot of opportunity in Mexico, because it is an area with many independent hotels looking to brand, which G6 could be a good fit for.

Watch the video below to hear more about G6’s growth plans and upcoming projects.

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