Accor development chief says scale is ‘in the mind’
 
Accor development chief says scale is ‘in the mind’
04 OCTOBER 2019 7:41 AM

In one-on-one video interviews with Hotel News Now, Accor’s Gaurav Bhushan shares what scale means for his company, and why Accor will never be too big.

QUITO, Ecuador—Scale is a mindset, according to Gaurav Bhushan, global chief development officer for Accor, a company whose empire to date has amassed 39 brands.

“Scale is in the mind, and it’s in your attitude,” Bhushan said in an interview with Hotel News Now at the South America Hotel Investment Conference.

“Let’s take the example of South America. It’s a big business for us. We are far and away the market leader, but I don’t think we’ve ever let that go to our head. We can never forget that in our business, as a service provider, we are there at the behest of our owners and our guests. The day we forget that is the beginning of the end,” he said.

As the company grows, he said, its focus on its guests and owners will ensure it’s never “too big.”

“We can continue to grow scale and become bigger as a platform because that has real tangible benefits both for our guests and owners,” he said. “Our guests have enhanced content; they have more variety; they are part of a bigger ecosystem, which they love. Our owners get the benefits of scale and distribution and loyalty and operation.”

“What’s important is that we don’t let that size impact our attitude and our ability to service our guests and our owners. That is important, but frankly you can lose sight of that whether you’re 100 hotels or 10,000 hotels. That attitude has to stay, that DNA, that culture … as long as we have that and continue to have that we’ll be in good shape.”

For more on Accor’s strategy in South America, watch:

For more on Accor’s strategy for brand development and scale, watch:

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