5 things to know: 6 August 2019
5 things to know: 6 August 2019
06 AUGUST 2019 8:23 AM

From the desks of the Hotel News Now editorial staff:

  • Marriott International launches all-inclusive platform
  • KSL Capital acquires European Les Hôtels d’en Haut
  • How hoteliers personalize to influence guest spend
  • Chinese central bank signals its currency will stabilize
  • Marriott’s Bonvoy tops travel reward program rankings

Marriott International launches all-inclusive platform: Marriott International announced the launch of an all-inclusive platform that will include its existing brands, according to a news release. The company has signed management contracts with hotel developers who will build five new properties representing more than 2,000 rooms that are expected to open between 2022 and 2025. 

The announced projects include a 650-room Autograph Collection resort in Punta Cana, Dominican Republic, and four resorts in one destination in the Riviera Nayarit, Mexico; a 240-room The Ritz-Carlton resort; a 400-room Westin Hotels resort; a 300-room Autograph Collection resort; and a 500-room Marriott Hotels resort.

“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” said Tina Edmundson, global brand officer for Marriott. “By expanding our portfolio with this new offering, we are opening up a new way for travelers to explore our incredible brands—from Westin to W—through a new, all-inclusive lens.”

KSL Capital acquires European Les Hôtels d’en Haut: KSL Capital Partners announced the acquisition of Les Hôtels d’en Haut, which operates five boutique hotels across premier leisure destinations in France, according to a news release. The company bought the portfolio for an undisclosed amount from European hotel developer, owner and operator Perseus Group.

The five hotels included in the deal are Hôtel Le Val Thorens, Hôtel Le Fitz Roy in Val Thorens and Hôtel des 3 Vallées in Courchevel, all of which are located in the French Alps, as well as Hôtel Alpaga in Megève and Hôtel Les Roches Rouges in Saint-Raphaël on the French Riviera.

“At KSL Capital Partners, our primary focus is to invest in travel and leisure properties, and we understand the importance of hotels to their local community,” KSL SVP Martin Edsinger said in the release. “Les Hôtels d'en Haut is a hotel company that truly celebrates the desire to travel. We are very excited to step into the stewardship of Les Hôtels d'en Haut and look forward to not only investing in these hotels but bringing the Les Hôtels d'en Haut to new locations with the same ethos.”

How hoteliers personalize to influence guest spend: In a webinar hosted by EyeforTravel, executives for Caesars Entertainment and Margaritaville explained how they personalize their marketing efforts and offers to guests in order to guide their spending, writes HNN’s Danielle Hess.

“Do they value more the personalization at the time of booking, or do they value suggestions based on like-minded individuals or based on past purchases? We’re following a little bit of the Amazon model in saying, ‘Hey, if you like these products, you may like this other one.’ Or, ‘you purchased this one and 35 other people have selected this product as well.’ We’re putting that personalization in the testing environment for the digital journey,” said Claudia Infante, VP of revenue strategy at Margaritaville.

Chinese central bank signals its currency will stabilize: A day after allowing its currency to depreciate beyond 7 yuan to the U.S. dollar, the Chinese central bank signaled it wouldn’t allow the yuan to fall much more, The Wall Street Journal reports. As a result, stocks around the world regained some of the lost ground from Monday. 

The devaluation of its currency was seen as the Chinese government indicated it could weaponized its currency in the ongoing trade war with the U.S., according to the article. A weaker yuan would make Chinese goods more competitive and make U.S. imports to China more expensive.

“Looking for a silver lining, it is worth bearing in mind that President Trump still pays attention to the stock market,” said Tai Hui, chief Asian market strategist at J.P. Morgan Asset Management. “The latest correction may persuade him to be more moderate on the protectionist rhetoric in the near future.”

Marriott’s Bonvoy tops travel reward program rankings: U.S. News & World Report placed Marriott International’s Bonvoy rewards program at the top of its Best Hotel Rewards Program rankings for the third year in a row. The news outlet cites the program’s points-to-dollar ratio, credit card deals, point redemption options and program perks as the reason for coming in at No. 1. 

The other hotel rewards programs filling out the rest of the rankings are, in order: Wyndham Rewards, World of Hyatt, Choice Privileges, Best Western Rewards, IHG Rewards Club, Radisson Rewards, Invited, Sonesta Travel Pass, Hilton Honors, Stash Hotel Rewards, Leaders Club, Omni Select Guest, Le Club AccorHotels and I Prefer Hotel Rewards.

Compiled by Bryan Wroten.

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