3 things to know about Cuba
 
3 things to know about Cuba
20 JANUARY 2016 2:19 PM
Cuba has an active hotel footprint with potential for more growth. Here are three things to know about the region.
Hotel development by U.S.-based companies in Cuba still is in the works, but the Caribbean island nation has an active hotel footprint with potential for more growth.

The current hotel landscape is poised to grow: According to statistics from Luis Miguel Diaz Sanchez, the vice minister of tourism for Cuba, the island has 63,000 existing hotel rooms. Thirty-three percent are located on the Peninsula of Varadero, and 19.8% are in Havana.

Arturo Garcia Rosa, president and founder of SAHIC, told HNN in June that the majority of Cuba’s hotel inventory is classified as 4- and 5-star, with about 21% in the 3-star category.

Many of the existing hotels are owned and/or operated by Spanish or Canadian companies, many of which Garcia said work in joint ventures with the three major Cuban hotel companies: Cubanacan Hotel Group, Gaviota Hotel Group and Gran Caribe Hotel Group.

U.S. involvement still is pending: Political relations between the U.S. and Cuba might be thawing, but the existing trade embargo still needs Congressional action to be lifted. As they wait, U.S.-based hotel companies are doing what they can to plan for expansion. Striking partnerships with local entities will be key, according to experts, because only permanent Cuban residents can own property. “Everything is a joint venture to even start thinking about it,” said Ana Salper, a partner specializing in hospitality labor and employment for BakerHostetler at The Lodging Conference.

 Inbound traffic makes its mark: Garcia said Cuba was expected to see 3.7 million visitors in 2015, an increase from 3 million in 2015. According to Javier Coll, EVP and chief strategy officer for Apple Leisure Group, who spoke on the topic at the Caribbean Hotel Investment Conference & Operations Summit in December, Canadians account for about 35% of total passengers to Cuba. “The rest are basically Europeans,” Coll said.





1 Comment

  • Sunny April 27, 2017 5:33 AM

    Thank you to Barb who got the pics up for us “out of to&e2rsw#82n1; to ooh and aah over! I needed that quilt show today! Cannot wait for the next installment! Love and hugs to all —–

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