5 things to know: 8 March 2019
5 things to know: 8 March 2019
08 MARCH 2019 10:27 AM

From the desks of the Hotel News Now editorial staff:

  • Deutsche Hospitality relaunches luxury brand
  • Airbnb acquires booking platform Hotel Tonight
  • Hotels deliver on unique in-room drink experiences
  • Labor Department reports 20,000 jobs added in February
  • Hotels adding podcast recording areas for guests

Deutsche Hospitality relaunches luxury brand: Germany’s Deutsche Hospitality announced the relaunch of its luxury brand, Steigenberger Hotels & Resorts, according to a news release. Called “Evolution Steigenberger,” the brand will feature a new logo, welcome managers, pop-up museums, in-house fashion events, local culture and music.

“At Steigenberger, we can look back on a unique success story of almost 90 years,” Thomas Willms, CEO of Steigenberger Hotels AG and Deutsche Hospitality, said in the news release. “Now is the time to further develop Steigenberger Hotels & Resorts with innovation, new content and a trend-setting design, while reloading our famous values—passion, perfection, tradition, visionary and caring—and making them even more popular on an international level.”

Airbnb acquires booking platform Hotel Tonight: Airbnb has acquired the booking platform Hotels Tonight, Reuters reports. Consumers use the Hotel Tonight app for last-minute hotel bookings of unsold inventory, often at a discount.

Airbnb CEO Brian Chesky said the deal was “a big part of building an end-to-end travel platform.”

The article states Airbnb has been expanding beyond home-rental units as more cities add regulations on short-term rentals.

“The bid to become a one-stop travel service for more mainstream sightseers puts Airbnb more squarely in competition with large travel sites such as Expedia Group Inc. and Priceline,” the article states.

Hotels deliver on unique in-room drink experiences: Realizing that not every guest has the desire or time to sit at the bar and order a drink, hoteliers are taking the drinks to the guests in their rooms, reports HNN’s Danielle Hess.

The Godfrey Hotel Boston offers a bloody mary cart service to guests, Hess reports. Guests can call for the cart, and a team member will wheel up a stocked cart and make the drink in the room.

Paul Sauceda, corporate director of sales and marketing at the hotel, told Hess the original idea for the bloody mary cart was to have an alcohol cart pushed through the halls with an ice cream truck type of theme music at a certain time each day. Because of concerns over whether the music would disturb other guests, the team decided to go with the bloody mary cart service.

Labor Department reports 20,000 jobs added in February: The U.S. Department of Labor reported U.S. nonfarm payrolls rose a seasonally adjusted 20,000 last month, The Wall Street Journal reports. The unemployment rate dropped to a seasonally adjusted 3.8% from 4% in January.

Economists surveyed by the newspaper expected the U.S. to add 180,000 new jobs and reach a 3.9% unemployment rate last month. The construction, mining and retail industries lost jobs in February, the newspaper reports, while business-services, healthcare companies and manufacturers added new jobs.

The share of Americans working or looking for a job was maintained at 63.2% in February, compared to 63% last year.

Hotels adding podcast recording areas for guests: One of the new trends in boutique hotel amenities is the addition of podcast recording studios, The Ringer reports. Hotels have made these recording studios available to guests and non-guests alike, but guests tend to receive free or discounted studio time while non-guests pay a standard rate.

Among the hotels to offer a recording space for podcasters are The Detroit Foundation Hotel, the Mayfair Hotel in Los Angeles, the Ace Hotels in London and Los Angeles, the Hotel At Six in Stockholm and the Moxy Downtown Chicago.

The article reports a Nielsen survey found “self-identified ‘avid’ podcast fans rose from 13 million homes in 2016 to 16 million in 2017.” Citing survey results from Edison Research, the article also stated that podcast listeners tend to be “young, educated and affluent,” making them an attractive target for advertisers.

Compiled by Bryan Wroten.

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