I found a great blog post about travel terms that need to go away, and of course I added my own suggestions to the list.
I love a good list, and we’re approaching that time of year when all the best-of and worst-of lists hit our newsfeeds. I recently saw what may be my first fun list of list season: “Ten Travel Terms That Need to Go Away – Forever,” on a blog I enjoy called Landlopers.
This appears to have first published in 2013, but I don’t even care if it’s five years old already—it’s new to me, and more than that, it’s fantastic and so relevant today.
What makes it so great, in my opinion? It pokes juuuuust enough fun at today’s huge boom in authentic, experiential travel to hit the bone a little. And I love that, because I think the travel industry needs that sort of poke every now and then.
A few highlights from Landlopers blogger Matt Long’s list of travel terms that needed to go away in 2013 (and still do, I think):
- “Anything ending with ‘—cation’
Really, read through his entire list and you’ll find yourself chuckling, I know it.
So of course I have to add my own suggestions to this list of travel terms that need to go away, and here they are:
- Influencer: If you know me, you know my stance on the relatively low value of so-called travel influencers. Yet so many hotels and brands still court these people and bow down to their crazy wishes. Enough is enough!
- Uber and Airbnb: No, it’s not that I think these companies should go away; it’s more that I think the travel industry needs to stop using them as generic terms to refer to their own business models. How many times do we hear of a product referred to as “the Uber of ___” or “the next Airbnb?”
- Swim lanes: I’ve lost track already of how many new brands have launched so far this year, but I can tell you that every time one launches, the brand executives talk about how the brand fills an unmet need, a big void, and definitely has a clear swim lane keeping it separated from the 100 other similar brands. I say it’s time to put on some prescription goggles, because these swim lanes are getting really fluid.
- Wellness: I know, I know, I know, it’s the Year of Wellness here at Hotel News Now, and we’ve been trying really hard to learn more about this concept and how it fits within our lives. But as a general concept in travel, I fear this word is getting way too overused and it’s starting to lose its meaning. My suggestion: Go back to specifics, like “healthy” or “fun” or even “well-being.”
Of course, I can’t talk about terms and lists and so on without pointing you back to the fantastic Hotel News Now column penned earlier this year by Richard Warnick titled “May I have a word?” If you haven’t read it yet, do it—it’ll definitely wind up on your “best of” list for 2018.
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