In 2012, hoteliers dealt with post-recession anxiety
 
In 2012, hoteliers dealt with post-recession anxiety
22 OCTOBER 2018 8:10 AM

HNN recaps the top things to know from 2012 as part of its look back at 10 years of the hotel industry.

GLOBAL REPORT—By 2012, the hotel industry had dug itself out of the depths of the recession that had been defining its course since 2008, but hoteliers were still left to grapple with exactly what the new normal would be and whether they could truly start feeling comfortable again.

Hoteliers naturally had a hard time letting go of their anxieties, with some already opining that a downturn was just around the corner.

But not all predictions were so dire, with HVS predicting sale prices would continue climbing for another four years. And in stark contrast with what was seen in the depths of recession, lenders were particularly active with plenty of money available on the market, even though borrowers had to be patient.

Deals pace for the industry slowed, although investor interest seemed to remain robust. The industry’s seeming inability to spur rate growth compared to another rebound period was concerning to some at the point. Eventually, industry watchers had to come to terms with the fact that even from a macroeconomic perspective, this was a growth period unlike those seen in the past.

Part of the uncertainty of the year should have been expected though, because uncertainty for businesses are commonplace in presidential election years.

The year was marked with several large deals, including Blackstone Group’s purchase of Motel 6 and Studio 6 from Accor and Gaylord Entertainment Company’s real estate investment trust spinoff turning into Ryman Hospitality along with Marriott International’s purchase of the Gaylord brand. Hyatt Hotels Corporation made a move in launching its Hyatt House brand. And perhaps one of the biggest moves of the year wasn’t a move at all, with Hilton CEO Chris Nassetta publicly declaring an initial public offering was not yet in the cards.

Read through the stories for more on how the hotel industry fared in 2012.

GLOBAL REPORT—By 2012, the hotel industry had dug itself out of the depths of the recession that had been defining its course since 2008, but hoteliers were still left to grapple with exactly what the new normal would be and whether they could truly start feeling comfortable again.

Hoteliers naturally had a hard time letting go of their anxieties, with some already opining that a downturn was just around the corner.

But not all predictions were so dire, with HVS predicting sale prices would continue climbing for another four years. And in stark contrast with what was seen in the depths of recession, lenders were particularly active with plenty of money available on the market, even though borrowers had to be patient.

Deals pace for the industry slowed, although investor interest seemed to remain robust. The industry’s seeming inability to spur rate growth compared to another rebound period was concerning to some at the point. Eventually, industry watchers had to come to terms with the fact that even from a macroeconomic perspective, this was a growth period unlike those seen in the past.

Part of the uncertainty of the year should have been expected though, because uncertainty for businesses are commonplace in presidential election years.

The year was marked with several large deals, including Blackstone Group’s purchase of Motel 6 and Studio 6 from Accor and Gaylord Entertainment Company’s real estate investment trust spinoff turning into Ryman Hospitality along with Marriott International’s purchase of the Gaylord brand. Hyatt Hotels Corporation made a move in launching its Hyatt House brand. And perhaps one of the biggest moves of the year wasn’t a move at all, with Hilton CEO Chris Nassetta publicly declaring an initial public offering was not yet in the cards.

Read through the stories for more on how the hotel industry fared in 2012.

Skittish hotel executives try to stay positive
REIT CEOs: Up cycle will last awhile
Hotel hiring back on the rise
Blackstone could take Motel 6, Studio 6 global
Brands accelerate removal of low-hanging fruit

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