What’s the best advice for starting wellness programs?
 
What’s the best advice for starting wellness programs?
03 AUGUST 2018 7:35 AM

Hotel News Now Wellness Roundtable participants weighed in with tips for getting started in wellness.

(L-R) Warren Feldman, CEO, Jonathan Nehmer + Associates; Ben Brunt, principal and EVP, acquisitions and development, Noble Investment Group; Rebecca Warren, Editor-in-chief, Women’s Running magazine and Competitor.com; James Gould, principal, Horizon Hotel Group; Matthew Arrants, EVP, Pinnacle Advisory Group; Kevin Lorenz, president, Allied/CMS Construction Management Services; Stephanie Ricca, Editor-in-chief, Hotel News Now; Dieter Schmitz, Area GM, InterContinental Hotels Group and Jason Moskal, VP, lifestyle brands, InterContinental Hotels Group (Photo: Robert Malmberg)

Ben Brunt, principal and EVP, acquisitions and development, Noble Investment Group
“Seek out local partnerships. (Our hotel, the dual-brand Even Hotel Seattle-South Lake Union/Staybridge Suites Seattle-South Lake Union) has the room to hold a yoga class, so they’re bringing in yoga instructors on peak nights and they can offer that to guests, which is a huge success. … I think local partnerships are important in bringing that additional level of authenticity into your property without having to spend significant dollars.”

Jason Moskal, VP, lifestyle brands, InterContinental Hotels Group
“Given how wellness means different things and given how wellness is evolving, hotel developers and owners have to listen to the consumer. That’s who’s going to define what we as hospitality (leaders) need to deliver for them. We are sometimes so focused on the spreadsheets that we think, ‘If we do this, it will drive X revenue per square foot,’ when at the end of the day if we actually give the target guests what they want, we can charge a premium because we know they’ll pay for it.”

Rebecca Warren, editor-in-chief, Women’s Running magazine and Competitor.com
“Wellness is holistic. It’s not just fitness equipment, it’s not just nutritious food; it’s every part and so it should be integrated. You’re not really a wellness brand or a wellness hotel if you just have one piece. You have to envision the entire holistic experience.”

Warren Feldman, CEO, Jonathan Nehmer + Associates
“Whatever you do, do it well, because doing it halfway will show to your guests and end up being a failure in development.”

Dieter Schmitz, area GM, IHG
“Don’t underestimate the importance of culture bringing wellness amenities to life.”

James Gould, principal, Horizon Hotel Group
“Research, research, research. Wellness is such a big definition, and developers have to understand what they’re getting into.”

Kevin Lorenz, president, Allied/CMS Construction Management Services
“I would focus on the—whatever the next word for ‘millennials’ is—they will have the longest lifetime of staying in hotels. Focus on what they like/dislike and need or don’t need.”

Matthew Arrants, EVP, Pinnacle Advisory Group
“It’s about really being authentic and reflecting the sense of place and what you are, and having that permeate the organization.”

1 Comment

  • Claire Sierra August 17, 2018 12:46 PM Reply

    @Rebecca Warren, thanks for the too-brief but needed perspective on what wellness IS and ISN'T. That has seemed lost in this series.

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