5 things to know: 21 June 2018
5 things to know: 21 June 2018
21 JUNE 2018 9:29 AM

From the desks of the Hotel News Now editorial staff:

  • RockStar keeps name in court battle with Hard Rock
  • Revenue managers, owners build relationships via communication
  • Weekly performance data for US hotels
  • A look into unexpected fees at hotels
  • Hotels get more spiritual

RockStar keeps name in court battle with Hard Rock: Hard Rock Hotels claimed trademark infringement on luxury boutique company RockStar Hotels, but the United States District Court in the Southern District of Florida ruled in favor of RockStar, allowing the company to keep its name, according to a news release.

The release states that, “the court noted that ‘rock star’ has more than one meaning in the English language, only one of which relates to music, and that the services and experiences offered by each hotel group are more than sufficiently different to avoid creating confusion for consumers.”

“This is a great victory for the independent entrepreneur facing intimidation by Goliath,” said Robert Santucci, president of RockStar Hotels. “We have a notably distinct offering aimed at discerning travelers, and we are very appreciative of the court’s decisive recognition that in no way do we infringe on the Hard Rock’s identity or offerings.”

Revenue managers, owners build relationships via communication: Revenue managers and owners share many of the same goals, and experts at the HSMAI Revenue Optimization Conference said communication and a clear definition of success is how the two sides can better align, HNN’s Sean McCracken writes.

Robert Hayward, SVP at CHMWarnick, said successful revenue managers know the main goal for any owner is to maximize asset value.

“Owners today are investing a significant amount of capital, not only in the initial acquisition but in maintaining properties over time,” he said. “So getting the maximum return on that capital is key.”

Weekly performance data for U.S. hotels: The U.S. hotel industry reported mixed results in the three key performance metrics for the week ending 16 June, according to data from STR, HNN’s parent company.

Occupancy decreased 0.3% to 74.2%, but a 2% increase in average daily rate to $131.72 boosted RevPAR 1.8% to $97.70.

A look into unexpected fees at hotels: Hidden fees or unexpected fees are often attached to a hotel stay, and they’ve gone up in some markets in recent years, Komo News reports.

Resort fees or destination fees are often added to the daily room cost at a hotel, but they’ve gone up in places such as Las Vegas and Hawaii. The national average is currently $27, according to the news outlet, but fees have gone up to $45 to $48 at some hotels in Hawaii.

Read how hoteliers have adapted to changes in resort fees revenue as fees reached a record $2.7 billion in 2017.

Hotels get more spiritual: Hotels are providing more spiritual offerings to help guests unwind while traveling, Mind Body Green reports.

The spiritual trend began with meditation offerings a few years ago at hotels like California’s Ojai Valley Inn or the Maldives’ Regis Vommuli Resort, and the future of wellness might include hotels experimenting more with in-room tarot readings, crystal-infused spa offerings and cacao ceremonies.

Yoga and meditation classes have become popular at select Hilton properties that offer them, especially among business travelers, Mind Body Green reports.

Compiled by Danielle Hess.

No Comments

Comments that include blatant advertisements or links to products or company websites will be removed to avoid instances of spam. Also, comments that include profanity, lewdness, personal attacks, solicitations or advertising, or other similarly inappropriate or offensive comments or material will be removed from the site. You are fully responsible for the content you post. The opinions expressed in comments do not necessarily reflect the opinions of Hotel News Now or its parent company, STR and its affiliated companies. Please report any violations to our editorial staff.