Technology Pulse: A roundup of digital news
Technology Pulse: A roundup of digital news
07 MARCH 2018 1:11 PM

This month’s roundup of news from the technology sector includes: hoteliers dealing with Facebook filters; the interaction of cybersecurity and M&A; and more.

Hotel News Now’s Tech Impact Report each month features a news roundup from the hotel technology sector. Subscribe to the free monthly report here

Cybersecurity affecting M&A
The Wall Street Journal reports that a company’s cybersecurity is something that’s now being closely examined in due diligence during mergers and acquisitions. The newspaper pointed to the recent acquisition of WorkMarket by Automatic Data Processing Inc.

“The ADP team combed the software maker’s technology, practices and internal policies,” The Journal writes. “It also interviewed staff about monitoring for intrusions, training employees and performing other security tasks. The payroll processor also hired a cybersecurity firm to do its own evaluation.

“Security problems, said ADP’s chief security officer Roland Cloutier, could kill any deal.”

Hoteliers grappling with new Facebook filters
Changes in Facebook’s algorithm meant to punish “engagement bait” has lead to a necessary change by hoteliers in how they approach marketing and outreach on the social media platform, writes HNN contributor Alicia Hoisington.

“It’s the latest move Facebook has made in its battle against clickbait,” said Tim Johnson, LBA Hospitality’s corporate director of e-commerce. “Spam-like posts that try to attract likes, clicks and shares—such as, ‘Like this post if you’re committed to success in 2018,’ or, ‘Share this post to win a dream vacation’—will be relegated in Facebook users’ news feeds.”

Experts noted hoteliers must now craft content that is “relevant, meaningful and authentic.”

5G is on the horizon
Mobile is increasingly vital for hotel guests, and therefore hotels, and a big jump is soon expected for the underlying technology that enables cellular devices, according to The New York Times. The newspaper reports there is currently an ongoing battle to decide how and when the technology will be offered to the public. Complicating matters is the fact that the footprint of the infrastructure will be very different than that of existing networks.

“Instead of relying on large towers placed far apart, the new signals will come from smaller equipment placed an average of 500 feet apart in neighborhoods and business districts,” the newspaper writes. “Much of the equipment will be on streetlights or utility poles, often accompanied by containers the size of refrigerators on the ground. More than 300,000 cell stations now provide wireless connections, and 5G will bring hundreds of thousands — perhaps millions — more.”

Compiled by Sean McCracken.

1 Comment

  • Alaina April 11, 2018 7:27 PM Reply

    I wanted to reach out to you about your latest article, “Technology Pulse: A roundup of digital news.” I really enjoyed it. The most valued article to me was, “Facebook filters create need for more authentic content” by Alicia Hoisington. I liked this article because it has real solutions to a problem I and many others are having. I agree that for people to hit a link they have to be interested and the article pointed out that one of the best ways to do that is be genuine and have a welcoming tone. There is some great information in this article!
    I’m working with Resorts and Lodges and they just came out with the post "8 Types of Emails You Should be Sending to Leads this Year" The article talks about how email can be an incredibly useful and worthwhile tool to leverage if a person is at all interested in boosting property awareness, establishing and nurturing relationships with leads, and driving more people to take action and book reservations at one’s property in the months ahead. I thought it might be something your readers find interesting. If this article sounds like something you or your readers would enjoy, please let me know and I'll send you the link.

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