Jumeirah Group launches exploration-focused brand
 
Jumeirah Group launches exploration-focused brand
23 JANUARY 2018 10:03 AM

Jumeirah Group announced the launch of its second brand, Zabeel House by Jumeirah, to deliver to travelers “exploration and enrichment through travel experiences.” 

DUBAI, United Arab Emirates, 23 January 2018 -- Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, today announced the launch of Zabeel House by JumeirahTM. This exciting second brand from Jumeirah Group, which already operates the award winning luxury Stay DifferentTM brand, has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences. Zabeel House by JumeirahTM will have a strong appeal for this increasing segment of travellers, from across a broad demographic, who want to connect meaningfully with their travel destinations.

With five management agreements already signed in the United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom, and a number under discussion, Jumeirah Group is creating an eclectic collection of hotels under the Zabeel House by JumeirahTM brand, with a focus on locations at the heart of interesting and exciting neighbourhoods. High on design but low on complexity, hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale, casual environment. The core target market for the brand will be both business and leisure travellers who want a lively base from which to explore: therefore each property will be conveniently located to help guests experience the city they’re in.

The core design ethos of the Zabeel House brand is centred on the uniqueness of each individual neighborhood. Each Zabeel House by JumeirahTM hotel will offer an element of bespoke design, unique features and architectural details. As such, the design model challenges standardization but with common features to anchor the brand and deliver efficiency of scale. Although positioned as an upscale hotel brand, there is no reference to a particular hospitality category. This versatility is an important element of the brand vision and design concept, and reflects the Zabeel House guest; a strong individual with unique tastes and travel passions, whether it is adventure, socializing or seeking somewhere fabulous to retreat to.

Jumeirah Group Chief Operating Officer Marc Dardenne said: “The launch of Zabeel House by JumeirahTM is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations. Zabeel House by JumeirahTM is for the traveller who wants to enjoy our award winning hospitality, but experience it in a more relaxed and casual setting. The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands - and guests will be delighted by their Zabeel House by JumeirahTM experience.”

Designed for the curious traveller with an intrepid spirit, who wants to experience a city like a resident, discover lesser-known neighbourhoods or uncover a different version of the city that they already know well, Zabeel House by JumeirahTM is a place to immerse into the local neighbourhood or use as a great jumping off point to discover more in cities round the world. Each hotel under the brand will have a price point, service attitude and fanatical attention to design to match this ethos.

Although Zabeel House by JumeirahTM is a distinct and independent brand, the association with Jumeirah gives guests an assurance of relentless quality and commitment to excellence. Jumeirah Group currently operates 19 Jumeirah branded hotels in Europe, the Middle East and Asia.

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