This month’s roundup of news from the technology sector includes major flaws found in computer processors; finding the right balance between tech and cutting off for guests; and more.
Hotel News Now’s Tech Impact Report each month features a news roundup from the hotel technology sector. Subscribe to the free monthly report here.
Deep vulnerabilities found in computer processors
Researchers have found major security flaws in processors that could potentially give hackers access to sensitive data in things like cloud-storage services, according to reports from multiple news outlets including CNN.
The two issues, named Meltdown and Spectre, have apparently existed for a long time but were only recently publicly disclosed. One of the issues is unique to processors manufactured by Intel, and the company claimed “many types of computing devices — with many different vendors' processors and operating systems — are susceptible to these exploits.”
Indie owners strive for tech balance
Independent hoteliers are on a quest to balance the demand for technology with guests’ demand to also unplug, writes HNN’s Terence Baker. Experts noted it can be a challenge to find the right balance.
“The two streams of hospitality are either that guests want high service or not to talk to anyone at all,” Tom Bartlett, founder of architectural and design firm Waldo Works, said. “There are some guests who are told ‘this is the switch that …’ and you see them thinking ‘oh, my goodness.’ On the other side, technology also dies very quickly.”
Tech complicates reputation management
The world of reviews and reputation management have grown considerably more complex in the age of omnipresent technology and social media. HNN contributor Brendan Manley writes that the current climate takes some emphasis off of legacy ratings systems like AAA and Forbes Travel Guide.
“In the old days, if you knew the AAA inspection was coming, you had all hands on deck to make sure everything was as clean as possible. Now I don’t even know if they still inspect,” said Mike Marshall, president and CEO of Marshall Hotels & Resorts. “I don’t think we’ve bought an enhanced AAA listing in forever, and that used to be a regular line item. I don’t even know if we’re required by our brands to even be in AAA anymore.”
Hilton touts tech expertise in guest experience, recruitment
HNN’s Danielle Hess writes that Hilton is going all in on technology to enhance guest stays and improve recruitment efforts. And Hilton’s President and CEO Chris Nassetta said he see’s innovation as being at the core of his business.
“I know there’s a tendency in today’s world, and for good reason, to look around and see the robot and think (everything is about) tech,” he said. “…The tech sharing economy sucks all of the oxygen out of the room; that’s all we want to talk about, but I’m here to tell you for us, for 100 years and to this day, innovation is a (balanced) equation, and that is making sure we’re innovative with products.”
Among other tech efforts, the company is now employing artificial intelligence to help find better job candidates by amassing available online data.
Compiled by Sean McCracken.