Technology Pulse: A roundup of digital news
 
Technology Pulse: A roundup of digital news
08 NOVEMBER 2017 1:14 PM

This month’s roundup of news from the technology sector includes Krack Wi-Fi vulnerability; the link between tech and marketing; and more.

Hotel News Now’s Tech Impact Report each month features a news roundup from the hotel technology sector. Subscribe to the free monthly report here

‘Krack’ reveals WPA2 Wi-Fi vulnerability
Until very recently, Wi-Fi networks using Wi-Fi Protect Access 2 (WPA2) passwords were believe to be safe and secure, but recent revelations of an exploit called KRACK (Key Reinstallation Attack) has proven that not to be the case, according to reports from various outlets including CNet.

The security flaw “exploits a flaw in the four-way handshake process between a user’s device trying to connect and a Wi-Fi network. It allows an attacker unauthorized access to the network without the password, effectively opening up the possibility of exposing credit card information, personal passwords, messages, emails and practically any other data on your device.”

People are urged to update their devices, including things like smartphone, tablets, routers and access points, to address the issue.

For more on how the issue impacts hotels, click here.

Tech needed for hotels, but not without risks
A panel of CEOs speaking at The Lodging Conference in Phoenix, Arizona, said technology is something hoteliers can’t ignore, but there are risks that also can’t be ignored, writes Hotel News Now’s Danielle Hess.

Trump Hotels International President and CEO Eric Danziger said technology can sometimes lure hotel people away from the core of what they’re doing. LaSalle Hotel Properties President and CEO Mike Barnello also noted technology improvements can often be more sizzle than steak.

“We’re watching all these people put in these keyless door systems, where you can use your phone to get into your hotel, and I think that’s really neat and at some point … we’ll all have those,” Barnello said. “But I have not heard a story of anybody choosing their hotel because the door was able to be opened by their phone. If that happens, then maybe it will be a good thing for us, but … we’re of the mind to wait until that becomes something that’s required, and then also perfected, to take it on.”

The ties between tech and marketing
Members of the International Society of Hospitality Consultants say marketing and technology are becoming indistinguishable, writes Hotel News Now’s Jeff Higley. That’s because each of those two functions are key to the success of a hotel and can feed into each other.

“When you think about advertising, you have to be thinking about data insights,” said Steven Seghers, President of Hyperdisk Marketing. “When you’re thinking about direct response, you’re thinking about (customer relationship management). When you’re thinking about your website, you’re thinking about software and integration and personalization. So, everything has a counter-balance.

Price prediction enters hotel space
Many revenue management types will tell you that pricing transparency has changed the hotel industry, often sapping hoteliers of pricing power seen in the past. And another potentially big change seems to be emerging—the entrance of price prediction in the hotel space.

Hopper, a travel app focused largely on predicting the pricing of air travel to suggest the best times to cheaply fly, is now offering a similar service in hotels, according to Techcrunch. The news services said the company “claims its price tracking technology is able to save users $34 a night, on average, when booking a hotel through its service, or up to $90 per night in the best cases.”


Compiled by Sean McCracken.

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