The value of sustainability
 
The value of sustainability
17 JULY 2017 9:20 AM

In a series of articles from an HNN Roundtable, hoteliers discuss how green initiatives boost a hotel’s top and bottom lines. 

Gone are the days when efforts in environmental sustainability were a luxury for hotel businesses. Increasingly each day, these efforts are tied to a company’s top and bottom lines, the ability to recruit and retain employees and to the sourcing of materials for operations and construction.

For that reason, Hotel News Now gathered a panel of experts on all issues related to sustainability at the InterContinental New York Barclay hotel on 7 June 2017. The roundtable, moderated by HNN Editorial Director Jeff Higley, discussed what’s happening in the industry around green initiatives and why they’re becoming important.

One of the takeaways from that conversation is that parties interested in seeing environmental efforts at your hotel and properties are broad, including:

  • large potential business accounts, including corporations and governmental entities;
  • prospective employees, in particularly young talent with management potential; and
  • consumers.

And those groups and individuals don’t just want to see you pay lip service. They want to see hard data and evidence to back up the fact you’re making a true effort when it comes to sustainability and are engaged in the world around you.

Read on for some industry experts’ takes on the importance of green initiatives and best practices to get there.












                                                        

 

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