Van Paasschen to deliver keynote address at HDC
Van Paasschen to deliver keynote address at HDC
12 MAY 2017 7:32 AM

Frits van Paasschen, former CEO of Starwood Hotels & Resorts Worldwide, will be the keynote speaker at the 9-11 August Hotel Data Conference.

HENDERSONVILLE, Tennessee—Frits van Paasschen, author of The Disruptors’ Feast and former CEO of Starwood Hotels & Resorts, will deliver the keynote address during the 2017 Hotel Data Conference in early August.

Presented by Rainmaker, HDC is expected to attract a record turnout of 600 attendees to the Omni Nashville Hotel on August 9-11. The conference, co-hosted by STR and Hotel News Now, has sold out three years in a row.

Van Paasschen will speak during the Friday, August 11, morning general session. He will share his unique perspective on the current trends that are affecting business around the world and his understanding of the factors that are disrupting the status quo in an ever-changing business environment.

“Frits has long been known as an innovative and tech-savvy leader, and we’re eager to hear his expertise applied to the events currently affecting the hotel industry,” said Jeff Higley, VP of digital media & communications for STR and editorial director for Hotel News Now. “A major reason the Hotel Data Conference attracts sell-out crowds is the caliber of speakers. Having Frits in this year’s speaker lineup will anchor a program aimed at exceeding the expectations of our audience.”

Prior to serving as CEO of Starwood from 2007-15, van Paasschen spent three years as CEO of Coors Brewing Company. He also held management positions with Nike and Disney.

Now in its ninth year, the 2017 Hotel Data Conference will comprise more than 125 speakers across four general sessions, 17 breakout panel sessions, 18 “data dash” sessions and 10 advanced-level “data dive” discussions. Additional program information will be updated throughout the summer at

About the Hotel Data Conference
The Hotel Data Conference is a gathering of industry executives with a specific interest in crunching data to improve the performance of their hotels and/or hotel companies. The conference content is designed to appeal to brand executives, hotel owners, developers, operators, revenue management specialists and pricing analysts. For more information, please visit

About STR
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

About Hotel News Now
Hotel News Now is the definitive online news resource for hotel owners, operators, developers and all other parties interested in the global hotel industry. Our experienced editorial team and network of foreign correspondents provides breaking news coverage, how-to resources, trends and in-depth analysis that leverages our access to hotel performance benchmarking data from parent company STR. The result is vital information for decision makers when they need it most: now. Simply put, our mission is our name. We are Hotels. We are News. We are Now. For more information, visit

Media Contacts:

Jeff Higley
VP, Digital Media & Communications
+1 615-824-8664 ext. 3318

Nick Minerd
Public Relations Manager
+1 615-824-8664 ext. 3305

The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editor-in-Chief Stephanie Ricca at

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