STR and the Caribbean Hotel & Tourism Association have formed a partnership to share hotel performance data in the Caribbean region.
HENDERSONVILLE, Tennessee—STR, the leading provider of data benchmarking and analytics for the global hotel industry, is now a strategic partner of the Caribbean Hotel & Tourism Association (CHTA).
The partnership shares STR’s data and analytics platform with CHTA members.
“STR has become an essential planning and benchmarking resource for hotels, destinations and local and regional organizations like the Caribbean Hotel and Tourism Association,” said Frank Comito, CHTA CEO and director general. “CHTA has had a longstanding working relationship with STR. They provide us and our members with timely data that helps us to quickly get a pulse on the industry—how it’s performing, its comparative performance and the impending outlook. We’re thrilled to welcome them as a strategic partner, taking our relationship from strength to strength for the benefit of our members and our industry.”
Fatima Thompson, STR’s associate director of business development, hotels, echoed Comito’s sentiments: “We’re excited to establish this new level of partnership and look forward to working with CHTA leaders to improve the benchmarking capabilities of the region with STR’s advanced data tools and training services.”
STR’s sample comprises nearly 57,000 hotels and more than 7.6 million hotel rooms around the globe. In the Caribbean region, STR collects data from more than 1,900 properties, representing more than 240,000 rooms.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
About the CHTA
The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean's leading association representing tourism interests for national hotel and tourism associations. For more than 50 years, CHTA has been the backbone of the Caribbean hospitality industry. Working together with 1,000 hotel and allied members and 32 National Hotel Associations, CHTA is shaping the Caribbean's future and helping members to grow their businesses. Whether navigating new worlds like social media, sustainability, legislative issues, emerging technologies, data and intelligence or looking for avenues and ideas to better market and manage businesses, CHTA is helping members on matters that matter most. For further information, visit www.caribbeanhotelandtourism.com.
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