Deborah Huguely, VP of classic select brands, global design at Marriott International, spoke about some new design changes in the works for the portfolio.
ATLANTA—Speaking as a designer, Deborah Huguely, VP of classic select brands, global design at Marriott International, said having Starwood Hotels & Resorts Worldwide hotels now under Marriott International is an amazing opportunity.
In a video interview with Hotel News Now at the 2017 Hunter Hotel Investment Conference, Huguely said she’s excited about what Starwood brings to the company’s portfolio and what it will mean for the former Starwood properties.
One of the announced changes coming to Starwood’s Element brand is a communal room that can serve a number of different guests’ needs, for example providing space for a team of business travelers to prepare for meetings the next day.
“We’re looking for something that’s going to be different and a unique-type experience you wouldn’t find at a traditional hotel,” she said.
At Marriott’s new M Beta at Charlotte Marriott City Center, guests have been providing helpful feedback on various aspects of their stay, particularly design.
Guests can use the “beta buttons” to say whether they like certain aspects of the hotel, Huguely said, and the company can analyze and react to this.
“We’ve had positive results for the room,” she said. “The walk-in showers are now an elevated experience.”
A guestroom strategy, based in part on the feedback from M Beta guests, will be rolling out across the portfolio, she said.
To hear more of what Huguely had to say about design innovation at Marriott International, watch the video below.