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STR: US hotel performance for December
January 23 2012

The U.S. hotel industry in December reported increases in all three key performance metrics, according to data from STR.

HENDERSONVILLE, Tennessee—The U.S. hotel industry in December reported increases in all three key performance metrics, according to data from STR.

Overall, the U.S. hotel industry’s occupancy rose 4.1 percent to 47.6 percent, its average daily rate was up 3.4 percent to US$99.67 and its revenue per available room increased 7.6 percent to US$47.48.

“Key metrics in the month of December were positive and overcame lofty year-over-year comparisons posted in December 2010,” said Amanda Hite, president at STR. “In addition overall industry performance in 2011 was solid, with better-than-expected demand growth. We fully expect a transition in RevPAR growth driven by ADR, rather than gains in occupancy, will occur fairly early and persist for 2012.”

Among the Top 25 Markets, three markets experienced double-digit occupancy increases: New Orleans, Louisiana (+11.6 percent to 56.0 percent); Houston, Texas (+11.1 percent to 50.8 percent); and Tampa-St. Petersburg, Florida (+10.7 percent to 51.8 percent). Phoenix, Arizona, fell 3.1 percent in occupancy to 48.0 percent, reporting the largest decrease in that metric, followed by St. Louis, Missouri-Illinois (-2.6 percent to 41.3 percent).

New Orleans rose 16.1 percent in ADR to US$118.81, posting the largest increase in that metric, followed by San Diego, California, with a 12.0-percent increase to US$116.10. Orlando, Florida (-2.0 percent to US$93.56), and Washington, D.C. (-1.3 percent to US$123.45) ended the month with the largest ADR decreases.

Five markets achieved double-digit RevPAR increases in December: New Orleans (+29.6 percent to US$66.49); San Diego (+23.1 percent to US$67.23); Tampa-St. Petersburg (+18.2 percent to US$44.30); Houston (+13.9 percent to US$42.65); and Oahu Island, Hawaii (+11.0 percent to US$149.31). Orlando (-4.3 percent to US$60.51) and Atlanta, Georgia (-0.5 percent to US$35.20), reported the only decreases in that metric.

View U.S. Hotel Review for December 2011.

Media Contacts:

Jeff Higley
VP, Digital Media & Communication

jeff@str.com
+1 (615) 824 8664 ext. 3318

Rachael Spann Urie
Director, Public Relations

rurie@str.com
+1 (615) 824 8664 ext. 3305

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