HENDERSONVILLE, Tennessee, and MILWAUKEE—The Baird/STR Hotel Stock Index reported a 0.4-percent increase in April to 2,784. Year-to-date 2013, the Baird/STR Hotel Stock Index is up 13.7 percent. The index ended 2012 at 2,448.
Robert W. Baird and Co. and STR partnered to create the Baird/STR Hotel Stock Index—the first widely available U.S. hotel stock index in the hotel industry. The index combines Baird’s financial markets expertise, the data processing of STR and the up-to-the-minute distribution capabilities of HotelNewsNow.com, the industry’s leading hotel news website.
The Baird/STR Hotel Stock Index underperformed both the MSCI REIT (RMZ) (+6.6 percent) and the S&P 500 (+1.8 percent) in March.
“April was a quieter month for the Baird/STR Hotel Stock Index, as first quarter 2013 earnings were reported,” said Randy Smith, co-founder and chairman at STR. “As we approach the summer travel season, preliminary performance data for April continues to show growth. We expect hotels to have a busy season, with average daily rate to rise 4.4 percent and revenue per available room to increase 5.4 percent.”
"Hotel stocks underperformed in April ahead of first quarter earnings reports as investors' expectations were elevated," said David Loeb, senior hotel research analyst and managing director at Baird. "Hotel stocks have had a very strong run off their November lows and investors have begun to take profits as some stocks have hit new cycle highs; the impact from sequestration has been minimal so far and demand trends remain strong."
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