CLEVELAND, Ohio—Americas Best Value Inn® added four new construction properties as part of its steady growth during the first quarter of 2013.
Taking advantage of ABVI’s unique new construction program, an ownership group based in Sugar Land, TX signed agreements to build three extended stay ABVIs in Midland, Cotulla and Dilley, TX – totaling 106 rooms. All three are scheduled to open this December and join a list of other new construction ABVI projects currently under way in Texas (Pearsall, Cuero, 2 in Houston). The brand’s fourth new construction, a 40-room Americas Best Value Inn & Suites, is being built in Richardton, ND and is expected to be completed next February.
Americas Best Value Inn's new build program gives hotel owners the choice of using ABVI’s prototype or their own design. Plus, any hotelier who builds a new property with a five-year agreement has his/her membership fees waived for the first year of operation.
“It can take around a year to stabilize a new hotel and become profitable, so hotel owners have found our new construction program very appealing. Without having to pay membership fees for the first year, they are able to use that savings to really jump-start and market their business. This is just another example of how we focus on our members’ performance and continue to provide progressive, revenue-generating programs and comprehensive resources that help our hotel owners succeed,” said Patrick Mullinix, the Executive Vice President of Development for Vantage Hospitality Group, which is the parent company of Americas Best Value Inn, as well as the Chinas Best Value Inn® and Lexington by VantageSM brands.
All told during the first quarter, Americas Best Value Inn added 17 properties and 863 rooms in 11 different states. The largest addition was a 121-room former Ramada in Yuma, AZ.
A limited-service brand, ABVI operates under Vantage’s unique Freestyle® brand affiliation, which allows hotel owners to pay low, flat, monthly fees based on number of rooms – not a percentage of revenue as do traditional hotel brands that typically charge fees that are three to five times higher than ABVI’s. Owners also have short-term agreements, a voice and a vote in the direction of the brand, reasonable property improvement plans, and the one-of-a-kind 100% Return On Investment Promise.
The recently released 2013 U.S. Hotel Franchise Fee Guide issued by HVS reported that ABVI’s fees represented the lowest percentage of total rooms revenue of nearly all economy brands surveyed, reflecting ABVI’s most reliable return on investment and best value in hotel affiliation.